Content Marketing Lead

Michael Page
London

Key responsibilities of the Content Marketing Lead:

Content Strategy, Creation & Promotion
  • Work with leadership to align strategy with goals and maximize reach and engagement
  • Develop and implement a multi-channel content strategy and promotion calenda
  • Create content including web, video, infographics, testimonials, collateral, and podcasts
  • Collaborate with internal and external stakeholders to produce thought leadership content

Website & SEO/GEO
  • Optimize the brands website content for improved user experience and engagement
  • Ensure search visibility across web and AI platforms
  • Create content for digital PR to support link-building in coordination with the SEO agency

Social Media & YouTube
  • Create, publish, and promote content across social media channels (e.g., LinkedIn, Facebook
  • Develop and execute YouTube content strategy (including publishing and optimizing videos)

Event Calendar & Speaker Sourcing
  • Create the events calendar, ensuring strategic alignment with marketing initiatives
  • Source and secure compelling speakers for events and podcasts

Community Engagement
  • Grow and manage online communities through engaging content and influencer outreach
  • Handle member and community queries and feedback, fostering active participation

Reporting
  • Prepare reports on campaign performance, reach, audience growth, and engagement
  • Analyze metrics across channels to optimize content and guide content strategy
Posted 2025-10-15

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