Senior Product Marketing Manager

Hi 👋 We’re Legl.

Legl is building the operating system for modern legal services. We help law firms and regulated businesses replace manual, fragmented workflows with intelligent software from client onboarding and compliance to payments, risk, and reporting.

Legal work is full of high-stakes decisions, heavy regulation, and deeply human interactions. Unfortunately, the software that supports it has historically been slow, manual, and brittle. We believe it doesn’t have to be that way and that AI, used thoughtfully and responsibly, can dramatically raise the bar.

We’re looking for a Senior Product Marketing Manager who is excited by ambiguity, obsessed with impact, and motivated by owning real customer and business outcomes end-to-end.

How We Work

We are builders. At Legl, the lines between teams and disciplines are intentionally blurred, so ownership sits with people, not functions.

The Marketing team exists to drive measurable revenue growth by clarifying our differentiated value and unlocking expansion across our install base.

That means we don’t just generate demand - we help customers adopt more, use more, and get more value from Legl over time. Revenue growth isn’t just about new logos; it’s about deepening partnerships and increasing lifetime value.

We’re early enough that the problems are still open-ended, the decisions still matter, and the impact of your work is immediately visible. Joining now means helping set direction, raising the bar for quality and execution, and building things that fundamentally change how Legl makes an impact.

We work best when:

• Positioning is clear enough to guide decisions, not just messaging

• Customer insight drives roadmap and go-to-market choices

• Sales feedback loops are tight and acted upon quickly

• We prioritise clarity and differentiation over feature volume

What You’ll Do

As a Senior Product Marketing Manager at Legl, you’ll:

• Own the positioning and commercial narrative that drives expansion revenue across our install base

• Identify expansion opportunities across segments, products and use cases - and turn them into actionable go-to-market plays

• Partner with Customer Success and Sales to equip them with clear value articulation, upgrade narratives and cross-sell motions

• Develop targeted enablement, messaging and campaigns that increase product adoption and drive upsell

• Analyse usage data, win/loss insights and customer feedback to uncover growth levers within existing accounts

• Lead go-to-market strategy for new features with a clear focus on revenue impact within current customers

• Improve expansion metrics through structured experimentation

You’ll be trusted to make decisions and expected to stand behind them.

This Role Is a Great Fit If…

• You think in terms of ARR expansion, net revenue retention and lifetime value

• You enjoy turning product depth into commercial opportunity

• Comfortable working closely with Customer Success and Sales on live accounts

• Able to translate complex features into compelling upgrade or cross-sell narratives

• Analytical, with the ability to spot revenue patterns in usage and account data

• Motivated by measurable commercial outcomes rather than activity alone

This Role Is Not a Great Fit If…

• Brand storytelling is prioritised over commercial accountability

• Discomfort influencing expansion strategy across Sales and Customer teams

• Preference for clearly bounded scope over shared revenue ownership