Freelance Copywriter

An exciting opportunity awaits a Copywriter to support one of London’s fastest-growing wellness portfolios. This is a highly flexible, freelance-style role, ideal for someone who understands how to craft compelling brand narratives and translate them into impactful, conversion-led copy.

Working across a premium wellness offering, the Copywriter will play a key role in shaping tone of voice, elevating brand storytelling, and supporting marketing campaigns with clear, engaging, and commercially effective messaging. This position suits someone who can quickly understand a brand, adapt their writing style, and deliver high-quality work with minimal oversight.

● Rate: £500–700 per month
● Working Pattern: Approx. 2 days per month (flexible)
● Location: Remote / London-based preferred
● Reporting to: Marketing & Creative Leadership

The Role...

1. Brand & Tone of Voice

• Develop and refine brand tone of voice across multiple touch points.

• Ensure consistency in messaging across all communications.

• Translate brand values into clear, engaging, and distinctive copy.

2. Campaign & Marketing Copy

• Write copy for marketing campaigns, launches, and promotions.

• Support email marketing, website updates, and digital campaigns.

• Craft messaging that balances creativity with commercial impact.

3. Social & Content Support

• Produce social media captions and content that align with brand voice and audience.

• Collaborate with the social and design teams to bring campaigns to life.

• Support content calendars with engaging, on-brand written content.

4. Website & UX Copy

• Review and optimise website copy for clarity, tone, and conversion.

• Support landing page creation and updates.

• Ensure messaging supports user journey and overall brand experience.

5. Creative Collaboration

• Work closely with marketing and creative teams to align on campaign messaging.

• Contribute ideas and input to creative brainstorming sessions.

• Adapt quickly to feedback and evolving brand needs.

The Person

You Are:

• A confident, adaptable Copywriter who can quickly understand and embody a brand’s voice.

• Creative yet commercially aware - you know how to write copy that converts.

• Comfortable working independently and delivering high-quality work with minimal direction.

• Organised, reliable, and able to manage a flexible workload effectively.

• Passionate about wellness, lifestyle, and premium consumer brands.

Must-Have Experience:

• Proven experience in copywriting across digital, marketing, or brand environments.

• Strong portfolio demonstrating tone of voice development and campaign copy.

• Experience writing for social media, email, and web platforms.

• Ability to balance brand storytelling with performance-driven messaging.

Success Measures

• Clear, consistent, and engaging brand voice across all channels

• High-quality copy delivered efficiently and on brief

• Strong collaboration with marketing and creative teams

• Copy that supports both engagement and conversion

This is an ideal opportunity for a Copywriter looking for a flexible, high-impact role within a fast-moving wellness environment — with the chance to shape how a brand speaks, connects, and grows.

Your recruiter for this role is Heloise Nangle, Co-Founder at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.