General Manager

Are you a commercially minded, high-energy leader ready to take full ownership of a flagship health and wellness business?

We are seeking a General Manager to lead a premium, design-led health and wellness concept in South West London , with a structured training and progression pathway and the opportunity to play a defining role in the growth of a multi-site brand.

This is a rare opportunity for a GM who thrives in a startup environment , enjoys building systems and is motivated by performance and progression rather than maintenance. A growth mindset is key!

The Basics:

● Salary: £60k - £75k (depending on experience) + OTE potential

● Working Hours: 40 hours p/w (minimum)

● Location: SW London

● Opportunity to join leading wellness facility and step up into a multi-site leadership position!

The Role:

P&L Ownership and commercial performance:

• Full ownership of site-level P&L, including revenue growth, cost control and profitability

• Set, manage, and deliver against ambitious commercial KPIs

• Drive membership sales performance from lead generation through conversion and retention

• Analyse financial and operational data to inform decision-making and identify growth opportunities

• Build and manage budgets, forecasts and performance reviews

Operations and systems:

• Lead the implementation and continuous improvement of operational SOPs

• Ensure consistent, high-quality delivery of the brand experience across all touchpoints

• Systematise processes to enable scale and reduce dependency on day-to-day firefighting

• Oversee facilities, services and hospitality offerings to luxury standards

• Ensure compliance with health, safety and regulatory requirements

Member experience, sales and marketing:

• Champion an exceptional end-to-end member experience aligned with a premium brand position

• Personally lead and influence sales activity to maximise utilisation and retention

• Build strong relationships with members, partners and the local community

• Work closely with marketing and brand teams to support events, activations and partnerships

Team leadership and talent development:

• Recruit, onboard and develop a high-performing, service-led team

• Build a clear operational structure by empowering internal talent to take ownership of key functions

• Set performance standards and hold teams accountable through coaching and KPIs

• Foster a culture of excellence, ownership and continuous improvement

• Act as a visible, inspiring leader within the business

Company growth and strategic contribution:

• Play a key role in the successful launch and positioning of new sites

• Contribute to wider company strategy as the business scales to multiple locations

• Build operational foundations that support future regional or group-level leadership

• Act as a brand ambassador, helping shape the long-term identity and reputation of the business

The Person:

You are not looking for a “steady-state” GM role. You want to build, grow, and lead . You will likely bring:

• Proven experience managing top-line and bottom-line performance

• Background in premium hospitality, luxury wellness, boutique fitness, or high-end service environments

• Strong commercial and financial acumen, with confidence owning a P&L

• A growth mindset – hungry, proactive, and motivated by performance-based reward

• Experience systematising operations rather than relying on ad-hoc management

• High emotional intelligence and the ability to inspire teams in fast-moving environments

• Comfort operating in a startup-style business with evolving structures

• A genuine passion for delivering exceptional experiences and building brand reputation

Sales confidence is essential. You must be comfortable personally driving revenue, not delegating it away.

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.