Integrated Marketing Manager

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As an Integrated Marketing Manager youll work to:

• Run Full-Funnel Regional Campaigns : Own the strategy and execution of integrated marketing campaigns that drive awareness engagement and pipeline. These may support product launches new market entries or regional GTM plays tailored to specific audience segments such as PE firms and VC firms.
• Collaborate Across Functions to Execute Campaigns: Work cross-functionally with content brand events digital and product teams to bring campaigns to life. Ensure creative messaging and tactics are aligned to business goals. Campaigns should span a mix of owned and paid channels such as: social media paid digital (Google & LinkedIn) email marketing virtual events physical events & workshops and gifting programs.
• Own End-to-End Execution: Take ownership of the full campaign lifecycle - from planning to launch to post-mortem - ensuring timelines are met messaging is consistent and execution is seamless across all channels.
• Performance & Optimisation : Measure and analyse campaign performance including engagement metrics attribution and pipeline impact. Apply insights to continually optimise campaign strategies and execution.

The Impact Youll Have

Youll be a key player in elevating Cartas European presence accelerating customer acquisition through integrated marketing efforts and shaping the way Carta engages with key audiences and stakeholders in the investor ecosystem.

The Team Youll Work With

Carta is looking for an experienced Integrated Marketing Manager to join our European marketing team based in London.

Carta expanded to Europe in 2022 and we are building a world-class team to support the startup and investor ecosystem across Europe. As part of a rapidly growing team you will join a dynamic and diverse group of people who are responsible for Cartas growth across the region and get the opportunity to fuel the growth of the rocket ship.

This role reports to the Head of Marketing for Europe and will have the opportunity to develop and execute full-funnel campaigns and shape Cartas presence across the region.

About You

• 5 years of experience in B2B marketing preferably in SaaS fintech or VC/PE ecosystem
• Proven track record of running integrated campaigns and/or demand generation programs with measurable business impact
• Demonstrated ability to own a specific audience segment managing their end-to-end brand experience across all channels based on a deep understanding of their unique needs
• Comfortable working cross-functionally with multiple teams and stakeholders
• Ability to manage timelines budgets and resources effectively
• Strategic thinker who can also execute with attention to detail and creativity
• Strong written and verbal communication skills with experience localising messaging to regional audiences
• Comfortable with analytics and tools like Salesforce Marketo Google Analytics Luma or equivalents
• Deep interest in the private markets industry in Europe
• Forward-thinking approach to technology using AI as a force multiplier to automate routine tasks and focus on high-impact strategy

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies see Privacy CA Candidate Privacy and Brazil Transparency Report.
• Please note that all official communications from us will come from an @ or @ domain. Report any contact from unapproved domains to

Required Experience:

Manager