Social Media + Community Manager

KatKin's Opportunity

Social Media + Community Manager

Most social media jobs are mostly calendar management.

This one is mostly camera, ideas, creation and shipping.

We make fresh food for cats. 100% fresh meat, gently cooked in our Suffolk kitchen and delivered to cats’ homes. We’re already changing how cats eat. Now we want to change how cat brands show up online.

We don’t want polished corporate content, or stock photos of cats with motivational captions. We want chaos, personality and obsession. The kind of content people stop scrolling for.

The Role

You’ll be a face of KatKin and the person who makes most of our organic socials yourself. That’s the full mix - video, feed posts and stories - and not just the big swings. On camera as much as behind it. Writing, shooting, editing, posting, then replying to comments like someone who actually cares. Every day.

This is a blank canvas for content. One day you’re interviewing cat owners on the streets of London. The next you’re reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city, or spend a morning following your own cat around with a camera while they accidentally make the funniest thing we’ve posted all year.

You’ll invent the content, not just run it. Recurring series, characters, running jokes, social stunts and an unmistakable KatKin personality. We want people to know it’s KatKin before they see the logo.

If an idea sounds slightly ridiculous, that’s a good sign. If it sounds completely ridiculous, we’re interested.

But the content is only half the job. The other half is the community. KatKin cat parents are some of the most devoted, opinionated and gloriously obsessed people online, and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person, not a faceless brand account. Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too, through events, meet-ups and the odd bit of organised chaos. Get this right and the content travels further, because the community carries it for you.

We won't pretend it’s all stunts. This role has a daily beat to it too. Shipping content, being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat, not instead of it.

You’ll sit in the Brand + Creative team and report to our Brand Marketing Lead, working alongside experienced brand, creative and growth leaders.

• The details

  • Level: Â Junior to mid-level. Real ownership from day one, with a brand and creative team around you to learn from and build with.

  • Salary guidance:  £42,000 – £53,000 depending on experience

  • Location:Â London, with 1 day working from home each week

Key ownership areas

• Making and shipping KatKin’s organic social daily - video, photo, feed posts and stories - mostly created by you

• Being a regular face of the brand on camera, including filming in public

• Reacting to cultural moments fast, the same day where it counts

• Growing and engaging the cat-parent community, online and offline

• Replying to comments and DMs in brand voice

• Owning the social calendar + turning the brand team’s plan into a steady stream of content

• Tracking what works and doubling down. Knowing why a post flew, not just that it did

Who we are looking for:

• A natural on camera, deeply online and genuinely cat-obsessed

• Funny, creative, curious and fearless about trying new + weird ideas

• Strong instincts across TikTok, Instagram, Facebook and emerging platforms

• A sharp writer so that the caption and feed post can carry as much weight as the camera.

• Around 2-4 years making social content for a brand people recognise

• Scrappy. You’d rather ship something good today than something perfect next week

• Things you’ve personally made that performed, and you can tell us why they worked

• A community-builder. You’ve grown and engaged an audience before, and you treat community as a craft, not a comments-section afterthought.

• Bonus points for a cat of your own who’s ready for their close-up

Don't worry if you can't tick every box. If you're brilliant at the craft and bursting with ideas, tell us anyway. We care far more about what you’ve made than where you’ve made it.

What We Offer

• MacBook and the kit you need to make great content

• Health insurance with AXA, including dental and optics

• Professional development budget of up to £800 a year

• 26 days’ annual leave including your birthday, plus bank holidays

• An extra day of leave for every year you’re here, up to four extra days

• Pension plan with company contributions

• Enhanced parental leave

• Work From Anywhere for up to 2 weeks a year

• 50% off KatKin fresh meals for your cat

• Office cats, dogs, fresh fruit and snacks, and good people

• Team socials and events

• Cycle to work scheme

To Apply

Skip the cover letter. Send us four things instead – two to show your craft and two for fun:

• A piece of social  content you made that worked, and a few lines on why it worked.

• A community you've grown or brought to life, and how you did it.

• A ridiculous idea for a KatKin social series. One zany paragraph is plenty, plus a quick AI-generated image if it helps bring it to life. Don't worry about it being perfect - we just want to see how your mind works.

• The most joyfully obsessed thing you've ever done for a cat you've loved.

Cats are family. Come help us prove it to the rest of the UK.