Social Media + Community Manager
KatKin's Opportunity
Social Media + Community Manager
Most social media jobs are mostly calendar management.
This one is mostly camera, ideas, creation and shipping. We make fresh food for cats. 100% fresh meat, gently cooked in our Suffolk kitchen and delivered to catsâ homes. Weâre already changing how cats eat. Now we want to change how cat brands show up online. We donât want polished corporate content, or stock photos of cats with motivational captions. We want chaos, personality and obsession. The kind of content people stop scrolling for.
The Role
Youâll be a face of KatKin and the person who makes most of our organic socials yourself. Thatâs the full mix - video, feed posts and stories - and not just the big swings. On camera as much as behind it. Writing, shooting, editing, posting, then replying to comments like someone who actually cares. Every day.
This is a blank canvas for content. One day youâre interviewing cat owners on the streets of London. The next youâre reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city, or spend a morning following your own cat around with a camera while they accidentally make the funniest thing weâve posted all year.
Youâll invent the content, not just run it. Recurring series, characters, running jokes, social stunts and an unmistakable KatKin personality. We want people to know itâs KatKin before they see the logo.
If an idea sounds slightly ridiculous, thatâs a good sign. If it sounds completely ridiculous, weâre interested.
But the content is only half the job. The other half is the community. KatKin cat parents are some of the most devoted, opinionated and gloriously obsessed people online, and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person, not a faceless brand account. Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too, through events, meet-ups and the odd bit of organised chaos. Get this right and the content travels further, because the community carries it for you.
We won't pretend itâs all stunts. This role has a daily beat to it too. Shipping content, being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat, not instead of it.
Youâll sit in the Brand + Creative team and report to our Brand Marketing Lead, working alongside experienced brand, creative and growth leaders.
The details
Level: Â Junior to mid-level. Real ownership from day one, with a brand and creative team around you to learn from and build with.
Salary guidance:  £42,000 â £53,000 depending on experience
Location:Â London, with 1 day working from home each week
Key ownership areas
Making and shipping KatKinâs organic social daily - video, photo, feed posts and stories - mostly created by you
Being a regular face of the brand on camera, including filming in public
Reacting to cultural moments fast, the same day where it counts
Growing and engaging the cat-parent community, online and offline
Replying to comments and DMs in brand voice
Owning the social calendar + turning the brand teamâs plan into a steady stream of content
Tracking what works and doubling down. Knowing why a post flew, not just that it did
Who we are looking for:
A natural on camera, deeply online and genuinely cat-obsessed
Funny, creative, curious and fearless about trying new + weird ideas
Strong instincts across TikTok, Instagram, Facebook and emerging platforms
A sharp writer so that the caption and feed post can carry as much weight as the camera.
Around 2-4 years making social content for a brand people recognise
Scrappy. Youâd rather ship something good today than something perfect next week
Things youâve personally made that performed, and you can tell us why they worked
A community-builder. Youâve grown and engaged an audience before, and you treat community as a craft, not a comments-section afterthought.
Bonus points for a cat of your own whoâs ready for their close-up
Don't worry if you can't tick every box. If you're brilliant at the craft and bursting with ideas, tell us anyway. We care far more about what youâve made than where youâve made it.
What We Offer
MacBook and the kit you need to make great content
Health insurance with AXA, including dental and optics
Professional development budget of up to £800 a year
26 daysâ annual leave including your birthday, plus bank holidays
An extra day of leave for every year youâre here, up to four extra days
Pension plan with company contributions
Enhanced parental leave
Work From Anywhere for up to 2 weeks a year
50% off KatKin fresh meals for your cat
Office cats, dogs, fresh fruit and snacks, and good people
Team socials and events
Cycle to work scheme
To Apply
Skip the cover letter. Send us four things instead â two to show your craft and two for fun:
A piece of social  content you made that worked, and a few lines on why it worked.
A community you've grown or brought to life, and how you did it.
A ridiculous idea for a KatKin social series. One zany paragraph is plenty, plus a quick AI-generated image if it helps bring it to life. Don't worry about it being perfect - we just want to see how your mind works.
The most joyfully obsessed thing you've ever done for a cat you've loved.
Cats are family. Come help us prove it to the rest of the UK.
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