Digital Marketing Manager
Managing a Senior Marketing Executive, your role will span strategy, digital marketing, paid campaigns, content and copywriting, to drive brand awareness and sales growth for both B2B and B2C audiences in the UK and US.Responsibilities:
- Develop and implement marketing strategies to increase recognition and advocacy.
- Grow audiences via social media, email, partnerships, PR, and content campaigns.
- Plan and execute campaigns that drive subscriptions, sales, and B2B client acquisition.
- Optimise marketing funnels for both B2C and B2B audiences, for both UK and US markets.
- Measure campaign performance and make data-driven adjustments to maximise ROI.
- Manage paid advertising across Facebook, Instagram, LinkedIn, Google Ads, and other relevant platforms.
- Oversee SEO, content marketing, email marketing, and lead generation campaigns.
- Develop and implement strategies that balance awareness campaigns with direct-response, conversion-focused initiatives.
- Write or oversee compelling copy for email campaigns, social media, landing pages, paid ads, and B2B outreach.
- Ensure all content aligns with brand voice, engages target audiences, and drives conversions.
- Collaborate with the graphic designer to produce integrated, high-quality marketing assets.
- Manage a Senior Marketing Executive and provide direction to a graphic designer.
- Mentor team members and provide strategic guidance on campaigns and brand initiatives.
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