Senior Campaign Planner - London, NW8 9AY

Senior Campaign Planner - London, NW8 9AY, United Kingdom

Abbey Road is the home of music-making. We’re the world’s first and most iconic recording studio, and a leader in sonic innovation, with the experience and craft to bring out the best music in any vision or idea.

For almost 94 years, we’ve welcomed the artists who have shaped music and popular culture. From the greats - The Beatles, Fela Kuti, Pink Floyd, Kate Bush, Yehudi Menuhin, Massive Attack, Amy Winehouse, Oasis, Nick Cave, Stevie Wonder and Shirley Bassey, to the legends of today - Lady Gaga, Little Simz, The Smile, Florence, Dave, Sheku Kanneh-Mason, Frank Ocean, Ezra Collective, Sam Smith, Morgan Wallen and Stormzy.

Once a nine-bedroom house, we’re now a global community of artists, experts, inventors, and engineers, whose technology and expertise can be accessed from anywhere in the world. Alongside our studios and writing spaces, we work to develop groundbreaking technology that continues to change the future of music-making. Through our learning programmes and workshops, we’re creating one-off experiences and empowering a new generation of talent.

This home has created soundtracks to nights in, nights out, heartbreaks, and first loves. Epic adventures and life-affirming stories. We’ve been home to the greatest film music of the last 45 years. From Raiders of the Lost Ark , the Star Wars and Harry Potter movies, and The Lord of the Rings and The Hobbit trilogies, to Barbie , Gravity , The Shape of Water , Tar , Wakanda Forever , Frankenstein , and all the Marvel titles. Across genres, generations, and continents, Abbey Road helps music makers move the world. Come on in.

The A Side: A Day in The Life

This role plays a vital part in shaping how the world experiences Abbey Road - helping us connect both our legacy of creativity and innovation, and our future vision with new generations of artists and audiences.

Every day is different

Whether planning our brand calendar; orchestrating our marketing communications, brand programmes and activations; managing campaign & content development; or reviewing and measuring impact; no two days are the same in the life of the Senior Campaign Planner.

Drive brand effectiveness

You’ll support the Director of Marketing & Creative in managing the end-to-end delivery and optimising the performance of Abbey Road’s omnichannel marketing, inspiring audiences and helping everyone understand our story, purpose and vision. You’ll lead the planning, development, execution and measurement of our work to grow audience share, engagement and profitable behaviour.

Take a strategic and integrated approach

Using your integrated marketing expertise, you’ll take a centralised view across our communications, audiences, channels, and performance to ensure all activity is insight-led, balanced, well-timed and has maximum impact. In line with brand strategy and vision, you’ll lead and manage our processes to bring innovative thinking and robust marketing & planning structure to everything we do.

Collaborate and unify

You’ll lead and manage a team of two ambitious and highly capable marketing managers and serve as a central point to consult closely with internal stakeholders (including Partnerships, Audio Products, Studio Services and Retail) on campaigns and activity, introducing marketing discipline and effectively embedding our vision.

Work across a diverse portfolio

Our business is broad: from legendary spaces and high-tech studios to world-leading creative tools and production solutions; from innovations that transform the consumer listening experience, to events and content that bring creativity, ideas and people together; from programmes that ‘give back’ and inform and inspire the next generation, to collaborations with artists, composers, producers, photographers, fashion designers, innovators and choreographers; from a global school to our own shop and online store.

Deliver excellence and alignment

You’ll work across all of these and more, ensuring optimal strategic alignment and fully integrated planning, together with the highest quality output. And you’ll support the Director of Marketing & Creative with ownership and development of ad hoc projects, activations and new initiatives. Success in this role will be measured by the growth and engagement of our audiences, the consistency and quality of our brand presence across all channels, and the effectiveness of our marketing planning and processes.

Bring creativity and innovation

You’ll bring energy, curiosity and creative confidence, inspiring those around you to think bigger and push boundaries. You’ll help us balance past, present and future; celebrate heritage and innovation; protecting what makes Abbey Road iconic while exploring new ways to reach and engage audiences.

Show leadership and influence

You’ll act as a strategic partner and thought leader within the business, bringing outside learning in, and helping to champion a culture of creativity, collaboration and high performance across all marketing activity.

The B Side: Skills & Experience

Proven 360° marketing experience

In this role, you’ll manage the planning and execution of Abbey Road’s brand and marketing comms, content and activations, so you’ll have a proven track record of planning, creating and delivering highly-effective, 360° marketing campaigns, in a similar fast-paced industry.

A great multitasker

We’re a small and high-achieving team with big ambitions, so this is a hands-on role juggling multiple projects and priorities, working closely with the Director of Marketing & Creative to shape and grow our output and impact.

Creative, organised and driven

Whether leading our calendar and designing campaign plans, maximising the potential of an activation, serving as brand guardian, devising a new content series, presenting an idea to artist management, developing the team, or researching & writing compelling copy and designing brilliant digital assets, you’ll need to be highly organised with the motivation to make a difference.

Strategic and analytical balance

You’ve got great creative instincts, but you combine this with strategic clarity and rigour, using insight and analysis to help unlock brilliant ideas.

People development

You’re a leader who knows how to get the best out of people, developing, motivating and empowering creative teams.

Communication and stakeholder management

You’re a confident communicator who can build trust and influence across a wide range of internal and external stakeholders

Person Specification

Essential

• A senior manager with solid experience in a similar role leading marketing & campaign planning, with a genuine understanding of fully integrated, end-to-end marketing and related processes.

• Outstanding organisational and project management skills, with the ability to manage multiple projects concurrently to timeline and budget. You’re detail driven, comfortable with managing complex processes across multiple activations and campaigns.

• Exceptional written communication skills and grammatical accuracy – from writing clear briefs and proposals, to compelling and effective copy.

• An inspiring team leader, able to motivate, guide and develop high-performing colleagues.

• Stellar interpersonal skills - a strong, confident and personable communicator and collaborator, comfortable dealing with varied stakeholders, who works well independently and as part of a team.

• Solid creative skills – from leading development of high quality concepts, artwork and assets to devising original ideas and solutions.

• Excellent understanding and experience of using digital media to achieve business & communications objectives, adept at using the major platforms to maximise engagement and track results.

• Robust experience of managing external agencies and suppliers.

• A driven, self-motivated individual with a creative, curious mindset and a drive to challenge the norm and grow market share.

• An ambassador for Abbey Road, its role in music culture, its history, and its cultural impact.

• At least 5 years’ experience in a similar role.

• The role is based at Abbey Road Studios in St John’s Wood, London, and is very specific to the music production world. Please make sure you understand that you’re applying for a role that is based at Abbey Road in London.

Desirable

• Marketing degree or professional qualification.

• Understanding of music making, recording or studio environments would be beneficial but not essential.

• Deep passion for music with broad knowledge of genres.

• Proficient creative design skills, using Photoshop, Lightroom, Illustrator and InDesign.

• Experience with content management systems (CMS) such as Wordpress.

• Good knowledge of Premiere Pro or similar video editing software.

• Experience with CRM systems.

Terms of Work

• 5 days a week – Monday to Friday

• Core hours - 9.30am – 6:00pm

• Some out-of-hours work required to ensure campaign delivery, manage filmed studio sessions and our learning & creative programmes

• In person at Abbey Road Studios, London, and occasionally in other locations