Social Media Manager

KOIBIRD is more than a concept store, it’s a multi-sensory world where fashion, art, wellness, and storytelling collide. Located in the heart of Marylebone, our curated space brings together unexpected edits in fashion, homeware, and wellness, all housed within a striking, ever-evolving retail environment. From our bold visual identity to our in-store wellness café, KOI 11, we champion a fresh take on boutique retail, favouring IRL discovery over digital convenience. With no e-commerce and no endless scrolling, KOIBIRD invites you to explore in person because we believe the best finds happen offline. KOIBIRD has grown into a full 360° lifestyle experience where fashion, wellness, and community live under one roof.

The Role:

We’re seeking a proactive, creative and strategically minded Social Media Manager to lead the growth and visual direction of KOIBIRD and KOI 11’s Instagram and TikTok channels. Working within a small in-house team, the role requires big-picture thinking and hands-on execution, developing platform-specific growth strategies, creating engaging social-first content and managing content calendars to drive meaningful growth and community engagement.

With no online store, our social channels are the gateway into the KOIBIRD universe. We need someone who can turn scrollers into visitors, telling a story that entices people to experience the brand in real life.
You’ll be responsible for developing and implementing platform-specific strategies, building content calendars, and creating engaging, performance-led content that drives discovery, footfall and community growth. From styling videos to campaign teasers and everything in between, you’ll bring fresh ideas to the table—balancing creative flair with data-driven thinking.

Hours: 4 days at our Marylebone office, 1 day WFH

Main Responsibilities:

• Develop top-level, platform-specific growth strategies for Instagram and TikTok, utilising trends, hashtags, collaborations and platform tools.
• Own the content calendar across KOIBIRD and KOI 11's Instagram and TikTok accounts (4 channels in total)
• Post 3–4x per week (every other day) on all platforms
• Refresh and update Instagram story highlights every 3-4 weeks
• Maintain updated link-in-bio tools for launches and campaigns
• Source and organise brand imagery for grid and stories on server and in-app folders
• Monitor emerging trends, features and tools on both platforms to keep content relevant and engaging
• Collaboration with Internal Teams
• Work closely with the design team to align visual assets with social media campaigns, ensuring briefs are submitted at least one week before the posting date
• Collaborate with the buying team to ensure alignment with product launches, promotions, and sales campaigns
• Write all post captions, maintaining our KOIBIRD TOV
• Develop a monthly story strategies for both brands, and create organic content for each
• Film and edit weekly social-first video content (e.g. Reels, TikToks, BTS)
• Attend campaign shoots to capture BTS and social-first content
• Collaborate with PR on event coverage ideas, attending events with creators and overseeing post-production
• Source and brief freelance content creators for bespoke, social-first content (used only when in-house resources or talent aren’t suitable)
• Proactively engage with the community through comments, DMs, and tagged posts to foster stronger relationships
• Take and archive screenshots of all organic story shares and UGC for PR use
• Continue to engage and convert customers through our KOIBIRD Instagram broadcast channel
• Address customer queries or feedback on social media in a timely and brand-aligned manner, working with the store operations team to answer product and shipping information as accurately and efficiently as possible
• Analytics & Reporting
• Track the performance of every story for monthly reporting
• Review monthly analytics, summarise performance, and define upcoming strategy based on insights in a monthly social media report.
• Input monthly data for internal reporting and share insights with senior team
• Manage the annual social media budget

Who you are:

• At least 3 years' in-house luxury fashion brand experience
• Passionate and deeply engaged with fashion and wellness, tuned into trends and inspired by experimentation
• Collaborative and proactive, able to work independently and within small teams
• A sharp eye for aesthetics and detail
• Understand what makes content resonate in the fashion and luxury space
• Comfortable being in front and behind the camera
• The right to work in the UK permanently (KOIBIRD is unable to sponsor visas)

Company Perks:

• 25 Days Holiday + Bank Holidays
• Summer Fridays, July-August we finish at 2pm
• Discount on KOIBIRD fashion and KOI 11 wellness products
• 1 free KOI 11 drink a week
• Hybrid working, 4 days in the office, 1 day from home

Application

Apply with a CV, a cover letter outlining your suitability, and a portfolio.