Director, Residential Marketing, Global
Press space or enter keys to toggle section visibility
JOB SUMMARY
- Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
- Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3 rd party Owners and key internal stakeholders
- Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
- Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
- Partners with the project Sales and Marketing teams to monitor pricing strategies
- Participates as required in kick-off meetings for deals that include a residential component
- Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
- Establish industry relationships as necessary with agents, developers and agencies
- Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
- Be the custodian of the Residential marketing database and partner with CRM
KEY RESPONSIBILITIES
- Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
- Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
- Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
- Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
- Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
- Manage the marketing budget
- Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
- Responsible to update and develop Rosewood residential brand guidelines
- Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
- Works within pre-set budgetary limits
- Models the company’s culture, vision, mission and core values
CRITICAL SKILLS & QUALIFICATIONS
- Experienced in managing the relationships with owners and developers
- First-hand knowledge of residential markets globally
- Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
- Advanced and fluent command of the English, additional language/s is an advantage
- Ability to work and travel internationally
EXPERIENCE
- Residential marketing background such as with competitive hotel companies or upscale residential developers.
- Real Estate or hotel marketing background.
- Luxury hotel knowledge.
- Luxury goods experience.
- Brand marketing and communications experience.
Recommended Jobs
Front End Engineer, Console
Introducing evroc At evroc, we are building a secure, sovereign, and sustainable hyperscale cloud to reimagine the digital future of Europe. By joining our company, you have an exciting opportunit…
Permanent Student Supervisor - Sir John A. MacDonald PS
Permanent Student Supervisor - Sir John A. MacDonald PS The Thames Valley District School Board (TVDSB) is the fourth largest school board in Ontario and a major employer in one of Canada’s fastest…
Store Manager - London Soho
Dr. Martens is a globally recognisable and culturally influential British brand, with over 65 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical bus…
CAMHS CBT Therapist (Accredited)
Essential Requirements: - Postgraduate Diploma in Cognitive Behavioural Therapy - Full BABCP Accreditation - Previous CAMHS and ADHD experience - Able to work face to face Pertemps Psychol…
Housing Advice & Homeless Prevention Officer (SO2)
Resettlement Housing Prevention Officer to work with our migrant cases, including NASS, Afghan, Ukraine and any other government back scheme. This will include outreach work within Hotels on a rota sy…
Senior International Tax Manager
A highly successful UK & European Energy business are looking for a Senior International Tax Manager to join the team. This is a senior level hire and would suit someone with experience of working in…
Sous Chef - Guinness Open Gate Brewery London
Job Details Sous Chef - Guinness Open Gate Brewery London Location : Covent Garden, London Start Date : October 2025 (Opening Early December) Employment Type : Full-Time Positions Avai…
High needs Teaching Assistant
Complex Needs Learning Support Assistant - Secondary SEN School - Lewisham Full-time Monday-Friday 8:30am - 3:30pm Secondary SEN school ASAP Remedy are working with a large Secondary SEN…
MEP Quantity Surveyor
My client are part of a group that work all over the European Union delivering construction projects up to £500million in value. The role of this MEP Quantity Surveyor will be getting very much int…
Senior Manager - Private Client, Trust & Estates
Senior Manager Private Client Tax, Trusts & Estates London / Hybrid working £80,000 plus excellent benefits Our client is a specialist tax & accounting firm based with offices in the West …