Senior Product Marketing Manager

Reapit – Who are we?

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.

In the United Kingdom and Ireland, Reapit’s market-leading technology product suite provides estate and lettings agents with powerful tools covering sales, lettings, property management, block management, client accounts and analytics, underpinned by a robust, security infrastructure.

What you’ll be doing
We are looking for a Senior Product Marketing Manager to lead how our products are positioned, launched, sold, and adopted in the UK market.

This is a strategic leadership role with real ownership. You will shape our market narrative, build a modern product marketing engine, and ensure our customer‑facing teams can consistently articulate clear, differentiated value. You’ll lead a small product marketing team and work cross-functionally with the product, sales and CSM teams to optimize execution of the go-to-market strategy.

What you’ll lead

Market‑led positioning & differentiation

You will own UK product positioning, ensuring it is grounded in deep customer understanding, competitive intelligence, and market insight and that it clearly differentiates Reapit in a crowded PropTech landscape.

This includes:

• Turning customer insight, win/loss analysis, and competitive signals into clear positioning and messaging

• Maintaining a strong point of view on where we win, where we lose, and why

• Influencing product and GTM decisions with market truth with research backed data

Value‑led messaging & sales enablement

• You will ensure our value proposition is not just well written, but commercially effective.

• Build the messaging frameworks that power pitches, demos, proposals, and conversations

• Enable Sales, Account Management and CSM teams with narratives, battlecards, proof points, and objection handling

• Raise the bar on how confidently and consistently teams sell value (not features)

Customer base marketing (expansion & adoption)

• Product marketing doesn’t stop at acquisition.

• You’ll work closely with the rest of the marketing team, sales and customer success to:

• Create expansion and adoption plays for our existing customer base

• Support cross‑sell and upsell initiatives with clear value stories and campaigns

• Help customers realise (and recognise) more value from the Reapit platform

Product launches & GTM excellence

• You’ll lead UK go‑to‑market strategy for product and feature launches, including clear operational communications to customers and the structured retirement of products where needed.

• You will ensure launches are:

• Market‑relevant

• Internally aligned

• Designed for adoption, not just announcement

• You’ll build a repeatable, scalable launch motion that works across products and teams.

Thought leadership & category credibility

• You’ll help position Reapit as a trusted authority in the market by shaping:

• Product‑led thought leadership

• Customer stories and proof

• Insight‑driven narratives that elevate our credibility with agents, partners, and the industry

Building a modern, AI‑enabled GTM brain

• You’ll bring a modern approach to product marketing using data, tooling, and AI where appropriate to:

• Scale customer and competitive insight

• Improve win/loss learning

• Increase speed and clarity of GTM decision‑making

Your leadership role

• This is a player–coach role.

• Lead, coach and develop a small UK product marketing team, within the global product marketing organisation

• Set direction, standards and priorities for the function

• Stay hands‑on in strategic areas such as positioning, launches, and major enablement initiatives, but also in execution.

• Lead UK GTMs end‑to‑end and deliver what is required in practice, from content and collateral creation, through planning and scheduling, to stakeholder engagement and performance reporting.

Who we're looking for

• Proven experience in Product Marketing within B2B SaaS or technology environments

• Experience in win/loss programs, competitive, customer and market intelligence, or revenue enablement

• Strong background in positioning, messaging, and go‑to‑market strategy

• Experience leading or mentoring others (formal people leadership)

• Track record of partnering effectively with Product, Sales and Customer teams

How you think and work

• Deeply customer‑centric: you seek insight, not assumptions

• Commercially minded: you care about impact on revenue, adoption, growth and retention

• Strategic but pragmatic: you can set direction and execute

• Confident communicator who can influence without authority

• Practitioner of modern PMM practices, including AI and data‑driven insight

Nice to have

• Experience in PropTech

• Experience working in Hubspot and Webflow

What your impact and success looks like

• Reapit has a clear, differentiated UK product narrative that resonates with customers and sellers

• Sales and Customer teams are visibly more confident selling value and differentiation

• Product launches are disciplined, aligned, and adoption‑focused, aimed at value realisation, securing customer advocacy and retention

• Customer expansion motions are supported by strong product marketing

• Product marketing is recognised internally as a strategic GTM partner, not a service function
  

What’s in it for you?

We operate a Flexible Working Policy and we would like for you to work from our London office 2-3 days per week. We’re offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:

- 5.5% employer pension contribution
- 20 days annual leave (plus a day for your birthday)
increasing by a day for every year worked (capped at 24
days)
- Business permitting, we’re closed over Christmas, to give you time back to your friends and family
- Formal and in-house training for your L&D plus access to Go1 – the world’s largest online learning library
- Health benefits including Gym Flex, annual flu vaccinations and many others
- Season ticket loan
- Regular local and companywide social events including Tucker Thursday - mouth-watering cuisine delivered straight to the office doors once a month!
- Opportunity to participate in retail benefits and savings via
our Benefits partner, Benni!

Don't tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success. We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all. We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.