Email and Digital Coordinator

About the Role

Whether you’re talking about length, mass, time, temperature, electric current, amount or the brightness of light, the National Physical Laboratory sets the standards by which these things are all measured. It means we’ve got a lot of great content to share. As our Email and Digital Coordinator, you’ll help manage our corporate communications, including our digital channels and email marketing, so that we engage with different audiences, strengthening our reputation with customers and the general public.

About You

A member of the Marketing and Communications team, you will be responsible for planning, delivering and optimising digital communications, particularly email and social media, to ensure that messages reach the right audiences, at the right time, with clear impact.

Key responsibilities

• Support the delivery of day‑to‑day social media activity across LinkedIn, Instagram, Facebook and X (Twitter)

• Lead social media monthly reporting activity including monitoring channels, flagging engagement or issues, and assisting with the preparation of content and assets as required
• Build, test, and send email campaigns using Pardot/Marcloud, following templates, guidance and best practice

• Working with the Digital Content Specialist, set up list management in line with best practice, audience segmentation and content updates within Pardot
• Lead and maintain the central content, social media and email calendar, updating activity and sharing information with relevant teams

• Responsible for monthly social media and email campaign reporting, and assist in preparing reports

• Maintain organised records of activity, emails sent and campaign updates

• Support the team with budget tracking for paid campaigns when required
• Assist by documenting workflows and identifying process improvements where possible. Support departmental campaigns and projects that align with business goals

• Learn from specialist colleagues and stay up to date with basic digital marketing tools, trends and best practice

• Responsible for taking reasonable duty of care for Health & Safety of themselves and of other persons who may be affected by their acts or omissions at work and always follow direct instructions given with regards to Health & Safety.

We actively recruit citizens of all backgrounds, but the nature of our work in specific departments means that nationality, residency and security requirements can be more tightly defined than others. You will be asked about this throughout the recruitment process. To work at NPL, you will need to obtain BPSS security clearance.

Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert therefore we may at any time bring the closing date forward . We encourage all interested applicants to apply as soon as practical.

About Us

The National Physical Laboratory (NPL) is a world-leading centre of excellence that provides cutting-edge measurement science, engineering and technology to underpin prosperity and quality of life in the UK. Find out more about what it is like working here - The measure of us - Overview

NPL and DSIT have strong commitments to diversity and equality of opportunity, and welcome applications from candidates irrespective of their background, gender, race, sexual orientation, religion, or age, providing they meet the required criteria. Applications from women, disabled and black, Asian and minority ethnic candidates in particular are encouraged. All disabled candidates (as defined by the Equality Act 2010) who satisfy the minimum criteria for the role will be guaranteed an interview under the Disability Confident Scheme.

At NPL, we believe our success is a result of the diversity and talent of our people. We strive to nurture and respect individuals to ensure everyone feels valued by treating everyone on the basis of their own individual merits and abilities regardless of their own or perceived identity, as part of our commitment to diversity & inclusion, we ensure we’re creating an environment where all our colleagues feel supported and welcome. More about this on our Diversity & Inclusion page.

We are committed to the health and well-being of our employees. Flexible working and social activities are embedded in our culture to create a positive work-life balance, along with a broad range of rewards, benefits and recognition . Our values are at the heart of what we do, and they shape the way we interact, develop our people and celebrate success. To ensure everyone has an equal chance, we’re always willing to make reasonable adjustments to the recruitment process. If you would like to discuss, please contact us.