Brand Manager SpudBros Express

Taster
London

About SpudBros Express

SpudBros Express is a modern QSR brand built around quality, community, and unmistakable personality. With a growing UK footprint and ambitious expansion plans across self-owned and franchised locations, we are focused on building a brand that performs just as strongly in-store as it does online.

In-house dining and takeaway sit at the heart of our model, with delivery playing a supporting role. Our customers are Gen Z and Millennials who expect more than just good food – they expect energy, authenticity, and connection.

The Role

We are looking for a senior Brand Manager to lead and activate the SpudBros Express brand across the UK. This is a strategically important role focused on driving brand impact at scale, combining clear commercial objectives with best-in-class execution.

You will lead the brand agenda across the UK, with a strong focus on marketing performance, local store activation, and consistent brand expression across both self-owned and franchised locations.. While this role does not initially have direct reports, you will work through strong cross-functional partnerships with Operations, Franchise Support, and external agencies to deliver brand outcomes..

This role is ideal for someone who thrives in fast-paced QSR environments, understands the realities of stores, and knows how to turn a brand into measurable growth.

Key Responsibilities

Brand & Marketing Leadership

  • Evolve and refine the SpudBros Express brand voice, visual identity, and customer-facing expression across all channels in close collaboration with the creators and other stakeholders.

  • Act as a steward of the brand, setting clear principles and guidance to support strong execution by internal teams and franchise partners.

  • Balance brand consistency with local relevance, enabling stores to execute campaigns and activations that resonate locally.

Brand Performance & Growth Impact

  • Lead the planning and deployment of the UK brand and marketing budget across internal and external channels.

  • Drive strong brand and commercial performance across:

    • Sales uplift and footfall growth

    • Brand health and consideration

    • Customer advocacy (NPS)

    • Campaign effectiveness and ROI

    • Loyalty engagement and repeat visits

  • Use data and insight to continuously optimise campaigns, channels, and spend.

Local Store & Franchise Marketing

  • Design, refine, and roll out local store marketing playbooks , toolkits, and launch frameworks.

  • Support both self-owned and franchised locations equally , working directly with franchisees where needed.

  • Support franchise partners with clear playbooks, toolkits, and campaigns that enable strong local execution while protecting the brand.

Campaigns, Menu & Product Storytelling

  • Lead the end-to-end development of major UK brand campaigns, from insight and idea through to execution across in-store, digital, PR, and partnerships.

  • Play a key role in menu development, naming, and product launches , ensuring strong storytelling and commercial appeal.

  • Ensure in-house dining and takeaway experiences are consistently brought to life in-store.

Digital, Social & Community

  • Work closely with other stakeholders on the brand’s social media and community-building strategy at store level, with a strong focus on Gen Z engagement.

  • Drive and facilitate effective use of UGC, creators, and influencer partnerships at a local franchise level in collaboration with the brand creators .

  • Ensure digital channels actively support footfall, loyalty, and repeat visits – not just awareness.

Agency & Cross-Functional Leadership

  • Manage the day to day relationship with our creative, social, and PR partners .

  • Work cross-functionally with Operations, Tech, Finance, Supply, and Franchise teams to ensure brand initiatives are operationally realistic and commercially sound.

  • Act as a trusted brand partner to senior stakeholders across the business.

What We’re Looking For

Experience

  • Extensive marketing and brand experience within QSR or high-volume hospitality .

  • Proven track record of driving brand-led commercial growth , ideally in multi-site or franchised environments.

  • Strong experience managing agency partners and marketing budgets .

  • Hands-on experience with store-level marketing and local activation .

Skills & Mindset

  • A builder and optimiser : with strong instincts for what will resonate culturally, commercially, and locally. then relentlessly improve it.

  • Commercially sharp, data-informed, and comfortable being accountable for results.

  • Deep understanding of Gen Z and Millennial consumers .

  • Confident operating in a role with high ownership and influence, but no initial team .

  • Pragmatic, collaborative, and comfortable working close to operations.

Progression

This role is designed to grow. Over the next 24–36 months, there is a clear pathway for this position to evolve into Head of Brand , with increased scope, team leadership, and potential international involvement as SpudBros Express scales.

Posted 2026-01-22

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