Head of Individual Giving
The role will lead the strategy and implementation of new activities to grow individual giving at Independent Age from the ground up. They will ensure the ongoing development and successful delivery of our acquisition strategies across face to face and digital channels, provide strategic oversight of Independent Age's retention and upgrade plans, and develop and deliver a new strategic plan to grow legacy income over time.· Lead the Individual Giving team to grow the donor base through successful implementation of a range of donor acquisition activities such as face to face, digital acquisition into cash, regular giving and lottery files, and lead generation.
· Strategically develop the acquisition programme and continually hone products and propositions, horizon scanning market trends and pivoting activities in response to changing landscapes. · Work with the various Heads of the Service and Engagement directorates, to identify and develop compelling propositions and appeals. · Prioritise high quality supporter stewardship and lead the team to develop and deliver retention and upgrade plans that maximise the lifetime potential of donors. · Develop a strategy to enable the growth of legacy pipelines.Recommended Jobs
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