Director of Group Conference and Event Sales

The Waldorf Astoria London, Admiralty Arch is looking for a Director of Group, Conference & Events Sales to form part of the pre-opening team for this brand-new luxury hotel set to open in 2026. This is a fantastic opportunity for an experienced Director of Group, Conference & Events Sales to support the opening of one of London’s most anticipated hotels.

This luxury hotel will be housed in the iconic Admiralty Arch, a Grade I listed building located at the end of The Mall, opposite Buckingham Palace.

The project is a collaboration between Hilton and Reuben Brothers, who acquired the property in 2022. The hotel will feature 112 rooms and suites, including a two-bedroom VIP suite on the fourth-floor bridge with stunning views of Buckingham Palace and Trafalgar Square. Guests can also enjoy a rooftop terrace on the sixth floor and a ground-floor terrace overlooking St James's Park.

The Waldorf Astoria London, Admiralty Arch will offer world-class dining options with restaurants and bars helmed by renowned chefs, as well as a Spa and a 320-cover ballroom. This development aims to preserve the historical significance of Admiralty Arch while providing a luxurious experience for guests.

With its prime location and commitment to luxury, the Waldorf Astoria London, Admiralty Arch is poised to become a landmark destination in the heart of London.

WELCOME TO A WORLD OF OPPORTUNITIES AT THE UK’s #1 GREAT PLACE TO WORK 2025, AS VOTED BY OUR TEAM MEMBERS!

A WORLD OF REWARDS

· Competitive Salary

· Uniform provided and laundered

· Free and healthy meals when on duty

· Grow your Career

· Personal Development programmes designed to support you at every step of your career

· A chance to make a difference through our Corporate Responsibility programmes – Find out what and how we are doing (

· Team Member Travel Program : discounted hotel nights plus 50% off Food and Beverages (subject to individual outlets)

· Team Member Referral Program

· High street discounts: with Perks at Work

· Holiday: 28 days including bank holidays (increasing yearly to up to 33 days)

· Discounted dental and health cover

· Modern and inclusive Team Member’s areas

As Director of Group, Conference & Events Sales, you will play a pivotal role in shaping the commercial success of our luxury property. You will lead the strategic and operational management of all group bookings, meetings, incentives, conferences, and events (MICE). You will be responsible for driving revenue, enhancing guest experience, and maintaining the brand’s reputation for excellence in luxury hospitality.

· Develop and execute a comprehensive strategy for group and event sales aligned with hotel revenue goals - Capitalise on all revenue opportunities across Group, Conference, and Event segments with precision and creativity.

· Set and manage departmental budgets, forecasts, and KPIs.

· Collaborate with Sales, Marketing, Revenue Management, and Operations to optimize business mix, profitability and guest satisfaction.

· Monitor market trends and competitor activity to identify new opportunities and deploy innovative tactics to secure market leadership.

· Evaluate business plans, uncover performance gaps, and implement proactive measures to maximise capacity and achieve defined targets.

· Oversee the planning and delivery of all events, ensuring seamless coordination across departments. Lead post-event evaluations and continuous improvement initiatives.

· Maintain the highest standards of service and personalization for luxury clientele.

· Ensure compliance with brand standards and health & safety regulations.

· Cultivate a high-performance culture within the Group, Conference, and Events (GCE) Sales Team, emphasising excellence in relationship management, customer service, sales acumen, and contract administration.

· Lead and nurture the GCE Sales Team, fostering career growth and robust succession planning aligned with the hotel’s long-term vision.

· Forge enduring relationships with clients, guests, and team members to gain deep insights into their needs and deliver exceptional service experiences.

· Established and proven record of working in a similar role in a luxury hotel environment

What are we looking for?

A GCE Director serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

We are seeking a polished and commercially astute leader with:

· Exceptional verbal and written communication skills, with the ability to influence at executive level.

· Proven ability to engage with ownership groups, investors, and senior stakeholders with professionalism and strategic insight.

· Outstanding organisational and planning capabilities, with a flair for managing complex, high-value events.

· A calm, composed presence under pressure, with the agility to adapt to demanding schedules and evolving priorities.

· Impeccable interpersonal skills and a deep understanding of luxury service etiquette and client expectations.

· Excellent interpersonal skills and a full understanding of professional ethics, decorum and social skills required for extensive interaction with customers, investment owners and business partners

· Strong analytical and critical thinking skills, with the ability to translate data into actionable commercial strategies.

· Excellent analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges with proven experience in hospitality forecasting, pricing and inventory control

· Inspirational leadership qualities, with a passion for coaching and developing high-performing teams positioned to exceed targets

· A natural talent for selling, with the ability to instil best-in-class sales techniques across the department.

· Previous experience working in a world class luxury hospitality environment

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

· Knowledge of the hotel property management systems

· Previous experience in the same or similar role

· Relevant degree, in business development or other relevant business field, from an academic institution