Category Analyst

Summary

£33,000* - £41,800* per annum | 30-35 days’ holiday (pro rata) | 10% in-store discount | Pension scheme
Everyone who works at Lidl brings something unique to the table - but we also have a whole lot in common. We’re curious, collaborative, and passionate about what we do.
Just like you.
The Customer Insights & Experience (CIX) Department is at the heart of driving customer centricity throughout the business. The Customer Insights team partners with departments across the business to explain what our customers and competitors think, feel and do. In this role, you will not just be analysing data but answering important questions to provide strategic and commercial direction to Lidl GB. You will need to have excellent numerical and analytic skills and have a strong understanding of Lidl’s everyday business in order to provide useful and valuable recommendations to stakeholders.
We’re proud to be supportive teams with big ambitions too, so there’ll be plenty of ways for you to progress. With the right training, we’ll help you thrive in your role and champion you to succeed in your career here.
At Lidl, we offer a hybrid working model to give you the best of both worlds. Spend three days or more in our state-of-the-art office, where you can enjoy an on-site gym, restaurant, and more of the perks you deserve. And with up to two days at home, you’ll find the work/life balance you need to thrive.

Please note, internally this role will be known as Officer.

What you'll do

• Bring a data led, customer-centric lens to category analysis.
• Analyse the performance of Lidl and competitors.
• Collaborate closely with the Buying team to prepare and executing product range reviews.
• Produce high quality and accurate monthly reporting of top-line market data.
• Provide senior national and regional management with accurate reporting on category performance, brand perceptions, and customer satisfaction.
• Utilise data from both internal systems and external providers, including some of the leading market research agencies in GB such as Worldpanel by Numerator (formerly Kantar), and Nielsen IQ.
• Contribute to cross country analyses and projects led by Lidl International.
• Work cross functionally with departments including Buying, Store Layout (Merchandising), CRM & Loyalty and Marketing.

What you'll need

• At least 2 years’ experience either at a data agency, retailer or supplier.
• Familiarity with key market data sources / tools such as Nielsen IQ, Worldpanel by Numerator (formerly Kantar), GFK, Circana.
• Experience in Data Analysis, Category Management and Shopper Insights.
• Further experience of working with purchasing teams, key account managers or sales functions is a benefit.
• Interest in challenging the status quo and excitement in providing colleagues at every level of the business with evidence led insights.
• A good understanding of Lidl as a business.
• A strong attention to detail and ability to be accurate.
• Confidence in your communication skills.
• Ability to work independently and as part of a team.
• Strong analytical skills and ability to interpret data.
• Business-minded approach; commercially savvy and resilient.
• Strong data processing and visualisation skills, such as with Excel/PowerPoint or Google Sheets/Slides.

What you'll receive

• 10% in-store discount
• 30-35 days holiday pro rata
• Market-leading family leave
• Competitive salary
• Contributory pension scheme
• Cycle to work scheme
• Plus, more of the perks you deserve.

*Includes an additional 10% non-contractual London Weighting allowance
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
We value diversity, equity, and inclusion, welcoming applicants from all backgrounds. Join us to celebrate individuality and grow in a fair, respectful, and inclusive environment.
If you’re ready to get stuck in, want to get more out of your career and make a real difference, find your place at Lidl and apply now.