Marketing & PR Manager (Maternity Cover)

Your role in the JoJo story…

This is a pivotal role within our business, contributing directly to our vision of supporting families as they embark on their journey into parenthood. As the Marketing & PR Manager within the Brand team, you will be responsible for driving brand growth, enhancing customer engagement, and delivering commercially effective campaigns that position us as a trusted market leader.

Working cross-functionally with E-commerce, Creative Services, Retail, Buying, Merchandising, and Product Teams, you will play a central role in shaping and executing the overall marketing strategy. You will oversee multiple integrated campaigns from concept to completion, ensuring each activation is insight-led, commercially aligned, and delivers measurable ROI.

You will act as a strategic partner across the business, bringing creativity, commercial acumen, organisation, and data-driven decision-making to everything you do. This role includes line management of the Marketing, PR, and Social Media teams, ensuring seamless delivery of customer-focused, multi-channel campaigns that drive awareness, traffic, conversion, and loyalty.

A peek into your daily adventures:

Marketing Strategy & Campaign Management

• Support the Head of Brand in building a commercially driven marketing and communications calendar, integrating brand, product, and trade priorities across UK and international markets

• Lead the end-to-end delivery of seasonal and always-on campaigns, from briefing and creative development through to execution and optimisation

• Ensure all campaign activity is aligned to core trading moments, customer insights, product priorities, and revenue objectives

• Produce thorough and actionable campaign briefs, working closely with Creative, Brand, E-commerce and Retail to ensure consistent execution across all channels

• Work closely with the E-commerce and affiliate team to maximise performance, providing promotional assets, product priorities, and recommendations to drive performance

• Support the development of international and B2B marketing activity, adapting campaign assets while ensuring global brand consistency

Public Relations & Brand Communications

• Develop a proactive PR strategy that grows brand relevance, trust, and media visibility across consumer, parenting, lifestyle, and trade publications

• Work closely with the PR Executive to nurture and expand relationships with journalists, influencers, and media partners, ensuring the brand is consistently front-of-mind

• Oversee press office activity, media outreach, product placement, and events that support both brand storytelling and commercial objectives

• Support the PR Executive in securing meaningful PR coverage that enhances product launches, brand moments, partnerships, and category leadership

Social Media & Influencer Marketing

• Define and deliver an integrated social media strategy designed to grow reach, engagement, and conversion across all platforms

• Manage the Social Media team to ensure reactive, trend-led, and insight-driven content that aligns with business goals and brand positioning

• Support the Social team to deliver the influencer and content creator strategy, ensuring collaborations deliver high-quality content, genuine advocacy, and measurable impact

• Partner with Paid Media teams to inform asset creation, ensuring organic performance insights influence paid best practice and optimisation

Commercial Performance, Reporting & Budget Management

• Deliver comprehensive post-campaign analysis, turning performance data, customer insight, and trading results into clear recommendations for future activity

• Monitor weekly trading performance across channels, proactively identifying opportunities to support sales and key product priorities

• Collaborate with the E-commerce team on content optimisation, and customer journey improvements that boost conversion and AOV

• Track, forecast, and manage marketing budgets, ensuring efficient use of spend and strong return on investment

• Regularly report on KPIs across brand, PR, and social activity, ensuring transparency and alignment with business goals

Team Leadership & Cross-functional Collaboration

• Lead, mentor, and develop the Marketing, PR, and Social Media teams, fostering a high-performance culture focused on creativity, accountability, and commercial results

• Work collaboratively with Buying & Merchandising to understand product strategy, stock intake, and category focuses to ensure marketing activity aligns with trading needs

• Partner closely with Retail and Visual Merchandising teams to ensure omni-channel consistency in messaging and customer touchpoints

• Champion the voice of the customer across the business, ensuring insights from social listening, feedback, and research inform future brand decisions

Skills that make you shine:

• Creative and commercially focused with the ability to understand data and insights with NEXT PLC and measure marketing activities

• Previous experience of implementing a marketing strategy to demonstrate growth

• Demonstrable experience in planning and implementing successful marketing activations across multiple product categories and functions

• Well-rounded Marketer with strong campaign planning acumen, PR and social expertise and commercial business sense

• Good understanding and interest in digital landscape and how it is changing

• Confidence with social media and working with social influencers

• Strong interpersonal, communication and presentation skills, with ability to build strong relationships with stakeholders of all levels

• Excellent organisational skills with the ability to manage multiple projects to deadlines and budgets

• Team player and great leader who will share the JoJo values

• Creative and innovative – always looking to improve and add value

• Team management and development skills

Just to give you a taste of our culture, we’ll be looking for you to:

• Be a brand ambassador, safeguarding our values and ethos.

• Demonstrate honesty and respect in every interaction.

• Foster collaboration and open, active listening

• Take ownership of all aspects of the role.

Perks and Benefits:

• Hybrid Working - up to 3 days in our Battersea Office

• Enjoy 25 days' annual leave plus all bank holidays

• Extra day of annual leave for each year you’re with us, up to 38 days.

• Is it your birthday? Take it off and celebrate!

• Helping plan for the future - enhanced pension scheme.

• Get on the move - cycle to work scheme.

• Financial wellbeing app - pay yourself 40% of your earned wages whenever you want.

• Saving scheme with Smart Money Cymru.

• Flexible work options.

• Enjoy fabulous social events.

• Give back with volunteer days to support our communities.

• Prioritise your well-being with our Health and Wellbeing hub.

• Specsavers voucher – Get a free sight test and contribution towards glasses (T & C’s) apply.

• We love our products! Get 40% off JoJo branded lines.

• Embrace an “It’s up to you” learning environment with ongoing training and development opportunities.

• Your furry friend doesn’t have to stay at home – our offices are dog friendly for friendly pooches.

Want to know more about JoJo?

We make happy and helpful clothes and products that let children be children – in all their silly, messy, adventurous, noisy, imaginative joy. But we’re not just about selling products; we’re about creating a warm, community-centric environment for our employees and our customers. From over 70 locations across the UK and Ireland and a thriving e-commerce platform, we offer a meticulously designed collection of children’s clothing, toys, and essentials designed with love and care: always with children at the forefront of our minds.

As a B Corp, our commitment goes beyond commerce, we strive for a sustainable future and take pride in our responsibilities to the planet and our communities. At JoJo, every role, every task and every day is an opportunity to support, inspire and contribute to the well-being of our teams and our customers.

We embrace and openly welcome people from different cultures, perspectives, and experiences to create a diverse and enriched environment. We work hard to recruit, develop, and retain the most talented people, regardless of background to make sure we grow our company sustainably and with different cultural influences. By encouraging a diverse and inclusive workforce, we aim to create an environment where everyone can thrive and reach their full potential.