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Dtc Marketplace Lead

DR. MARTENS
London
Dr. Martens is more than a brand - it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a thriving, values‑driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you’re ready to make your mark, you’re in the right place. At DM, our values guide everything we do: Be Yourself, Act Courageously , Show You Care . They’re not just words - they’re how we turn passion into progress. WHERE YOU SIT As our DTC Marketplace Lead, you’ll be part of the Global Marketplace & GTM department working closely with brilliant people across the business and reporting into Head of Mainline Marketplace . You’ll be right at the heart of fast‑moving projects that shape how we show up for our consumers - today and tomorrow. WHERE YOU CONTRIBUTE The DTC Marketplace Lead is responsible for driving performance, experience excellence and commercial alignment across Retail and Digital Marketplaces. The role ensures that Dr. Martens delivers a premium, consistent and consumer‑right experience across all owned Marketplaces, while safeguarding brand positioning and accelerating profitable, repeatable growth. You translate global brand, product and marketplace direction into actionable Marketplace plans, ensuring that storytelling, pricing, assortment, service standards and execution are optimised across both physical and digital environments. You serve as a key integrator across Retail Ops, eCommerce Trading, Merchandising, Consumer Experience, Marketing, and Market teams to align DTC priorities with global guardrails and commercial objectives. This role enables value creation (brand, product and consumer‑led experience) and value capture (store and digital execution, trading performance, and commercial discipline) across the entire DTC ecosystem. CORE ACCOUNTABILITIES As our DTC Marketplace Lead, you will be responsible for:
  • Marketplace Strategy & Governance: Define and manage the DTC Marketplace framework, including segmentation, distribution guardrails and premiumisation standards aligned to global principles.
  • Storytelling & GTM Alignment: Align Retail and Digital teams on seasonal storytelling, commercial priorities and ensure clear inputs into Marketing, Merchandising and Design for execution.
  • Performance & Trading Management: Track DTC KPIs, identify risks/opportunities and drive in-season trading actions, including pricing adherence and demand planning inputs.
  • Consumer Experience Excellence: Champion premium, consistent customer experiences across physical and digital channels, ensuring UX, service and operational standards are met.
  • Cross-Functional Leadership: Act as the central integrator across key functions, aligning global and market teams, and embedding governance, processes and operating model discipline.
KEY SKILLS & CAPABILITIES Put simply, the key things we’re looking for are:
  • Retail & Digital Trading Expertise: Strong experience across retail, eCommerce and omni‑Marketplace trading, with a clear understanding of commercial levers and consumer behaviour.
  • Merchandising & Commercial Acumen: Ability to translate range strategy, pricing architecture and depth logic into effective DTC execution plans.
  • Consumer Experience Mindset: Deep focus on delivering premium, brand‑right experiences across stores, digital UX and omni‑channel journeys.
  • Cross‑Functional Leadership: Proven ability to influence and align Retail Ops, Merchandising, Product, Marketing and Market teams.
  • Analytical & Strategic Execution: Data‑driven decision maker who translates insights and strategy into disciplined, repeatable processes that uplift DTC performance.
WHAT’S IN IT FOR YOU?
  • Hybrid working
  • Welcome free pair of Docs
  • ‘Buy as you Earn’ Share scheme
  • 65% off all Docs
  • 50% off Accessories
  • Pension Scheme through Aviva
  • Life Assurance
  • 25 Days Annual Leave + Bank Holidays
  • Private healthcare
  • 2 paid volunteer days per year
READY TO FILL YOUR BOOTS?If you’re excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we’d love to hear from you. Application closing date: Friday 19th Junes 2026At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers. We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community. YOUR FUNDAMENTAL QUALITIES It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.
Posted 2026-06-03

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