Head of Brand Experience

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What Your Role Is

As the Head of Brand Experience, you will be the key Brand Experience leader who sits on the Old El Paso and Green Giant Brand Development Leadership Team and will be responsible for driving forward brand experience workstreams with strategy and direction from the Business Unit Director. 

You will be responsible for leading the long-term vision and strategy while deploying the Brand Experience Planning Process each fiscal year to drive short-term demand and long-term value creation and growth for our brands.

This role offers the unique opportunity to lead the deployment of our "Building Iconic Brands" strategy, ensuring consistent and distinct brand expression across all brand experiences and market teams worldwide. You will be a strategic architect, skilfully balancing short-term marketing objectives with long-term brand health, maintaining global consistency and relevance.

You will be responsible for creating best-in-class creative campaigns that drive both immediate and sustained growth, fostering strong relationships with external agencies and internal stakeholders alike. This role demands exceptional collaboration and influence; you will partner with 10+ cross-functional senior stakeholders across marketing, sales, innovation, technology and quality (ITQ), consumer insights, media, and key markets, effectively communicating and championing our brand vision across the entire organisation.

Your expertise will extend to managing global agency workstreams, encompassing creative development, brand design, global media strategy, partnerships, and PR. You will translate the core campaign idea and brand experience strategy into a comprehensive and impactful brand experience plan, leveraging paid, owned, and earned media channels.

Finally, you will craft powerful, through-the-line briefs for both internal and external partners, grounding all planning in a deep understanding of consumer behaviour. You will provide clear context, strategic intent, and guidance to your direct report.

What You Will Bring To The Team

Highly accomplished professional with significant creative experience, ideally within a high-profile creative agency or agency-client partnership.

You'll have a proven track record of developing and executing Masterbrand campaigns – from initial brief to final production – that have demonstrably driven strong business results across multiple brands. Experience working across international markets, preferably in Europe or Australia.

Visionary thought leadership with the ability to capture hearts and minds through strategic framing of the brand tone of voice, as well as the ability to pivot the brand narrative based on local market nuances.

Beyond your technical expertise, you're a strategic thinker with a growth mindset, comfortable navigating ambiguity and driving change. In addition to leading cross-functionally, you will also be responsible for leading a small team.

You excel at presenting compelling narratives and influencing senior stakeholders, and you possess the business acumen and interpersonal skills to build strong internal networks and foster collaborative relationships.

What’s in it for you?

Work with Hear t - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...