Account Director

Bicycle London
London
Overall Purpose of the Role:

As Account Director you’re responsible for overseeing high quality work across your accounts. You oversee campaigns end-to-end and build effective relationships with clients, guiding direct reports and specialists to deliver best-in-class media plans and marketing solutions.

You’re the main point of contact for your projects and ensure nothing goes out of the door without your direction and/ or approval. Project management is with your veins and you use the teams around you to enable smooth delivery of your projects.

You’re a role model to Account Executives / Senior Account Executives and Account Managers / Senior Account Managers and instrumental in guiding their career development.

You’re experienced enough to take initiative when the status quo is ineffective, or progress isn’t happening. You take ownership and accountability. You see the big picture of your client accounts, thinking beyond individual media campaigns.

Core Responsibilities:
  • Stakeholder Management: Proactively lead client accounts and internal reporting by managing expectations, diplomatically challenging goals, and providing consistent, evidence-based feedback.

  • Technical Skills: Apply deep media landscape expertise to translate briefs into actionable plans, establish robust measurement frameworks, and deliver insight-driven campaigns that hit KPIs.

  • Finance Management: Maintain total oversight of budgets, billing processes, and commercial targets while identifying opportunities for incremental agency income.

  • People Influencing & Leadership: Mentor junior staff through clear delegation, effective coordination, and a collaborative approach to professional development and motivation.

  • Agency Development: Contribute to the agency’s growth by improving internal operations, sharing industry event insights, and encouraging team participation in wider agency culture.

  • Business Development: Drive entrepreneurial growth by identifying new opportunities within existing accounts and actively participating in pitches for new business.

  • Effective Communication: Produce clear, compelling documentation and lead client meetings independently with a focus on "win-win" solutions and strategic clarity.

Essential Skills & Experience:
  • 5+ years’ agency experience, including at least 3 in a cross-channel client services/planning role at a media planning and buying agency, for both upper and lower funnel campaigns

  • A skilled planner with an excellent grasp of the roles of all traditional and digital media channels and ability to align with owned and earned comms touchpoints

  • Well informed about trends in media, technological developments and how these translate into new opportunities for clients

  • Powerful client relationships, able to understand clients as individuals and deduce the “unbriefed brief”

  • Able to produce well-crafted, compelling, clear presentation decks

  • Highly numerate, commercially astute, analytical, proactive and inquisitive

  • Decisive and able to build support for their decisions

  • Responsible and accountable of their own and others’ work, delegating effectively

  • An excellent multi-tasker, well-organised, with outstanding attention to detail

  • A fast-thinking problem-solver, undeterred by unexpected change

  • Strong written and verbal communication skills, excellent presenter

  • A passion for creativity, media and communications

  • Able to empathetically line manage, coach and develop junior team members

Ideal additional skills and attributes:
  • Experience trading media

  • Understanding of overseas media landscapes and buying processes

  • Experience onboarding large new accounts

  • Experience on large scale pitches

  • Have run accounts independently

Remuneration & Benefits:

£55,000 to £66,000 depending on experience.

Flexible, extensive benefits post probation can be found here .

Reasonable Adjustments

Please inform the People team if you require support prior to or during your interview and we will endeavour to support you to ensure you have every possible chance of success.

What to Expect from here

Feedback on whether we’d like to chat to you in an initial interview with the hiring manager

  • 1st stage: 30 minutes Google meets CV run-through with the hiring manager

  • 2nd stage: numerical competency and eye for detail tests

  • 3rd stage: in-person interview including a response to brief and meet the team

Posted 2026-01-24

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