Senior Growth Manager - Unplugged

Up Collective
London

We’re Unplugged, and we’re on a mission to help busy people switch off from the noise of modern life. Our off-grid cabins across the UK invite guests to disconnect from tech, reconnect with themselves, and recharge offline. No Wi-Fi, no notifications, no doom scrolling. Just three days of real rest.

We’ve grown to 50 cabins with a 85%+ occupancy, set to double this number in 2026, plus already have an audience of over 250K on social media channels.

About the Role

We’re looking for a highly capable, hands-on Senior Growth Manager to bring our growth function in-house and take full ownership of how we scale.

Historically, our growth strategy has leaned heavily on the creative side - PR, brand, and influencer activity.

We’re now doubling down on the “science” of growth: building a repeatable, data-driven engine across digital channels, lifecycle marketing, and conversion optimisation.

This is a unique opportunity to join at a pivotal moment. You’ll take control of key growth levers, and build a high-performing, machine-like system for scaling revenue.

What You’ll Do

Own the Growth Engine

  • Take full responsibility for growth performance across channels

  • Transition key activities from agency to in-house ownership

  • Build and optimise a scalable, repeatable growth system

Drive Digital Performance

  • Manage and optimise paid acquisition (or oversee freelancers where needed)

  • Improve website conversion rates through testing and experimentation

  • Lead organic growth across social and email channels

Be Deeply Data-Driven

  • Analyse performance across the funnel and identify key levers for growth

  • Build attribution clarity through both quantitative analysis and qualitative insights

  • Run experiments and iterate quickly based on results

Get Close to the Customer

  • Conduct customer interviews and calls to understand behaviour and attribution

  • Translate insights into actionable growth strategies

Think Beyond Channels

  • Contribute to broader growth thinking, including product-led growth opportunities

  • Identify scalable opportunities beyond traditional marketing

Leverage AI in Growth

  • Stay ahead of how AI is reshaping growth and marketing

  • Apply AI tools and thinking to improve efficiency and performance

What We’re Looking For

  • Strong digital fluency across paid, organic, and lifecycle channels

  • Highly analytical, comfortable working with data and experimentation

  • Hands-on operator who can execute as well as think strategically

  • Fast learner with high intellectual curiosity

  • Comfortable working across both quantitative and qualitative inputs

  • Experience in complex, multi-channel growth environments

Ideal backgrounds might include:

  • Startups with a strong growth culture

  • Membership or service-based businesses

  • Marketplace or platform businesses

  • Companies with nuanced, multi-channel customer journeys

What Success Looks Like

  • A fully in-house growth function operating effectively without agency reliance

  • Clear, measurable improvements in conversion, acquisition, and retention

  • A scalable growth engine that supports rapid revenue expansion

£55,000 - £65,000 DOR

Liverpool Street, hybrid (2 days a week in the office)

Posted 2026-03-27

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