Product Marketing Manager

London│Hybrid

Does this sound like you?
You're a product marketer who thinks commercially. You know how to take a product release, understand what it actually means for a customer or a sales rep, and turn that into messaging people can use without needing to come back and ask you what you meant. You're organised enough to run several launches at once, confident enough to hold senior stakeholders to timelines, and curious enough to stay on top of what competitors are doing and why it matters. Writing is one of your sharpest tools. You're as comfortable drafting a battlecard as you are writing a help centre article, and you understand the difference between the two.

What you’ll be doing (in a nutshell):
This is the senior individual contributor role in our Product Marketing team. You'll own go-to-market for our largest, most commercially significant product releases end to end: from positioning and launch planning through to enablement, client comms, training and technical documentation. The products you work on carry real revenue weight and real stakeholder complexity. Success in this role means launches that land well, Revenue teams that can sell confidently from day one, and measurable influence on the commercial outcomes tied to the products you take to market.

You'll work closely with Product, Sales, Client Success and Marketing, and you'll partner with stakeholders up to Director level. You won't manage a team, but you will lead through influence and set the standard for how launches are run.

Day-to-day you can expect to:

• Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases, from positioning through to post-launch adoption

• Build launch plans, define deliverables and secure cross-functional commitments from Product, Sales, Client Success, Implementation and Support

• Run the launch cadences: GTM kick-offs, progress check-ins, Revenue team training sessions and regular business-wide updates

• Develop positioning and messaging tailored to segment and buyer, translating product detail into commercial language the Revenue team can use without further translation

• Design and deliver product training for Sales, Client Success, Implementation and Support, in partnership with the Product Marketing Specialist and Enablement Lead

• Build and maintain enablement assets including battlecards, pitch decks, playbooks and ROI tools

• Own technical writing for your product portfolio: help centre articles, how-to guides, admin documentation and internal reference material

• Write client-facing release comms and transactional copy, and provide the product substance for client education campaigns

• Gather competitive intelligence and turn it into practical, usable battlecards and objection-handling material

• Track and report on product adoption and your influence on the revenue lines tied to your launches, and run feedback loops between clients, Revenue and Product

To be successful, you'll have:

• At least three years' experience in product marketing, product management or a closely related role within a B2B SaaS environment

• A track record of running product launches end to end, including the cross-functional coordination that comes with them

• Proven ability to build positioning and messaging that changes how a product is sold

• Exceptional writing skills across formats: commercial copy, enablement material and technical documentation

• Confidence working with senior stakeholders and holding them to commitments without direct authority

• A strong analytical instinct and the ability to act on adoption and usage data, not just report it

• Fluent, active use of AI tools in your day-to-day work, for research, content production and speed. This is a requirement rather than a nice-to-have

• Strong organisation and the ability to manage several launches simultaneously at different stages

• Genuine curiosity about the HR tech market, competitors and how the category is moving

Bonus points if you bring:

• Experience in HR, benefits, employee experience or another regulated or partner-dependent product area

• A degree in marketing, business or a related field

Why Perkbox?

Perkbox is the employee experience platform built to care for, connect with, and celebrate employees in all areas of life.

With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.

From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.

We're redefining what employee benefits can be. And we're just getting started.

The Interview Process

Our typical interview process involves 4 main stages:

• Application

• Short call with a member of the TA team

• 30-minute video call with Hiring Manager and one other team member

• Final Interview and task with two members of the team

Our average process takes around 2-3 weeks, but we will always work around your availability. You will have the chance to speak to our recruitment team at various points during your process. If you have any specific questions ahead of this, please contact us on [email protected]

We’re committed to being an inclusive employer and creating a fair workplace for all. We encourage applications from candidates across all backgrounds, circumstances, ages, disabilities, ethnicities, religions or beliefs, gender identities, or sexual orientations

We're happy to offer reasonable adjustments during our hiring process. Just let us know, and we'll make it work for you. Your comfort and success matter to us!