Senior Marketing Manager

Jobs In. Fitness
London

The BasicsSalary: £55k - £60k (depending on experience) Hours: Full-time, 40 hours per week. Some flexible work in the mornings, evenings and weekends may be required to support studio needs. Location: Central London, 4 days a week in office. The RoleStrategy + GrowthOwn local marketing and growth plans aligned with business and studio objectives.Analyse market and studio performance to identify growth opportunities.Develop scalable frameworks, campaigns and playbooks for established markets.Act as a strategic marketing partner to studio leadership and central teams.Acquisition, Retention and ReactivationDevelop multi-channel acquisition strategies across digital, partnerships, events, community and influencers.Drive initiatives that increase client frequency, retention and lifetime value.Own lapsed client reactivation strategy, using segmentation, testing and data to improve return rates.Localise national and lifecycle campaigns for maximum impact.Partnerships + CommunityBuild strategic partnerships with relevant local brands, businesses and organisations.Lead events, activations and collaborations that drive acquisition and brand awareness.Develop repeatable partnership models that can be scaled across markets.Performance + LeadershipOwn key marketing KPIs including acquisition, conversion, retention, reactivation and studio utilisation.Manage and allocate marketing budgets effectively.Present performance insights and recommendations to senior leadership.Mentor and support junior field marketing team members and studio teams.Work cross-functionally with Operations and Marketing to ensure strong execution.The PersonThe successful candidate will have 5+ years' experience in marketing, communications, digital or a related field, ideally within fitness, wellness, lifestyle or another consumer-focused environment.

Posted 2026-09-27

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