Paid Media Manager

Paid Media Manager – Epetōme

Salary £45,000 per annum + performance bonus
Remote - UK based

We’ve teamed up with the fast-growing digestive health brand, Epetōme, who are now in the market to secure a Paid Media Manager to take full ownership of their paid acquisition strategy.

This is a brilliant opportunity for a senior-level media buyer to join a high-growth DTC subscription brand, own a significant monthly budget, and play a pivotal role in scaling performance globally.

About Epetōme

At Epetōme, we are dedicated to creating gut health products that actually work. Our first product, the synbiotic duo cap, is the result of rigorous scientific development and collaboration with leading scientists and manufacturers, led by the vision of nutritionist Emily English, ensuring the highest quality and efficacy in one daily dosage.

Epetōme is an ambitious, fast-growing gut-health subscription brand dedicated to transforming the health of its community. We know more than ever about the links between gut health and overall wellbeing - not just digestion, but mind, skin, immunity and hormone health too. Our science-backed products empower customers to achieve their best selves every day, through simple one-a-day solutions packed with high-quality, evidence-backed ingredients.

With a strong Shopify foundation and global expansion ambitions, Epetōme is scaling rapidly with a paid media budget targeting £300k per month.

Join us at the forefront of this exciting journey – visit epetome.com to see our vision in action.

Role Overview

As Paid Media Manager, you will fully own execution, but collaborate with the senior strategist and head of growth on paid acquisition strategy, with a primary focus on paid social.

Currently working with freelance support, the business is now ready for a dedicated, senior-level media buyer who can take the reins, operate autonomously, and push performance forward with a more experimental, progressive mindset.

Reporting into Head of Growth, you will own Media Buying end-to-end - account structure, execution, testing, optimisation, reporting and scaling.

This is not a “set and maintain” role. We are looking for someone commercially sharp, creatively aligned, and excited to test, iterate and unlock new growth levers.

Main Responsibilities

Paid Acquisition Strategy

• Own the full paid media strategy across paid social (Meta, TikTok and emerging channels)

• Manage and scale a monthly budget targeting £300k+

• Develop structured testing roadmaps across creatives, audiences, offers and landing pages

• Identify new channel opportunities and diversification strategies

Media Buying & Optimisation

• Execute, monitor and optimise campaigns to hit CPA, ROAS and LTV targets

• Confidently manage scaling strategies while maintaining efficiency

• Ability to own and maintain tracking infrastructure end-to-end including pixel setup, customer conversions and GA4 not just interpret reports

• Proactively spot performance trends and act decisively

• Drive a culture of testing and iteration across the account

Collaboration & Reporting

• Align with creative and retention teams to ensure full-funnel cohesion

• Produce clear, commercial reporting with actionable insights

• Take full ownership of paid performance without requiring constant oversight

• Work closely with the creative team to feed back insights that improve ad performance

Expectations

• You will be at the forefront of paid media innovation

• Operates autonomously and confidently at senior level

• Commercially minded with strong grasp of DTC subscription economics

• Proactive, experimental and solutions-focused

• Comfortable managing significant budgets and scaling accounts

• Thrives in a fast-paced, high-growth startup environment

Required Skills & Experience

• Previous experience with health and wellness brands (Knowledge of ASA compliance for health claims)

• Paid social/media buying (DTC preferred)

• Experience managing £100k+ monthly budgets (ideally scaling toward £300k+)

• Strong Meta Ads expertise (TikTok a plus)

• Agency background highly desirable

• Proven track record of scaling performance accounts profitably

• Deep understanding of attribution, tracking and performance metrics

• Experience with creative analytic platforms such as Motion

• Strong grasp of subscription unit economics including LTV, retention curves and payback period with ability to optimise beyond first purchase CPA

Salary & Benefits

• £45,000 Per annum

• Quarterly performance-based bonus

• Fully remote role (UK-based) with paid travel to London for shoots/events

• 25 days holiday (excluding bank holidays) + 1 additional day for each year of service

• Free ongoing subscription to Epetōme products

• Friends and family discount scheme

• Quarterly team meet-ups and access to co-working spaces worldwide

• Enhanced maternity leave policy

• Life insurance policy

• High-growth environment with real progression opportunities

If this sounds like you then hit apply or email Ben on [email protected] to find out more!

Epetōme is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process.