SDR Manager

About Borderless

At Borderless, we’re building a world where borders are no longer barriers - where anyone can move anywhere, seamlessly and safely.

Founded in 2023, we’ve already helped 600+ UK businesses and 15,000+ individuals navigate the complexity of immigration.

Powered by technology, and supported by an expert team, our platform removes the friction of Home Office compliance, visa processing and sponsor licence applications, making immigration faster, simpler and more accessible for everyone.

Backed by Entrepreneur First and Backed.VC , we’re scaling fast and in 2026 expanding into new sectors and markets to further accelerate our growth.

Also, around 25% of our workforce is sponsored, and we proudly offer visa sponsorship as part of our hiring process.

We’re looking for an experienced SDR Manager to lead and scale our SDR function at Borderless. This role exists to build the systems, team, and strategy needed to significantly increase pipeline generation and support our next phase of growth.

You’ll take ownership of both inbound and outbound performance , develop a high-performing team, and partner closely with Sales, Marketing, and RevOps to optimise our entire top-of-funnel engine.

This is a high-impact leadership role with clear goals: increase qualified demos, expand into new verticals, and build a scalable SDR engine that consistently drives revenue.

This role requires working in the office 3 days per week. If this is not possible for you, please do not apply.

What Success Looks Like

6 Month Outcomes

• Significant growth in qualified, attended demos (from ~80/month → 200/month)

• Clear pipeline and revenue attribution from SDR function

• Successful penetration into new sectors (e.g. education, professional services)

• Improved conversion rates across the funnel (lead → opportunity)

• Reduce SDR ramp time (Inbound SDR ~1 month, Outbound SDR <3 months)

• Strong team retention and progression , with clear paths from SDR → AE

Top Priorities

• SDR enablement & leadership: hire, onboard, coach, and develop the team

• Inbound optimisation: partner with Marketing and RevOps to improve lead qualification and conversion

• Outbound strategy: build and execute a scalable outbound motion across sectors and geographies

First 90 Days

• 30 days: Understand current funnel, team performance, and tooling; begin coaching and identifying quick wins

• 60 days: Implement improvements to outbound sequences, qualification, and reporting; support hiring/ramping

• 90 days: Deliver measurable improvements in pipeline generation, conversion rates, and team performance

️ What You’ll Be Doing

Team Leadership & Enablement

• Lead, coach, and scale a team of SDRs (6 → 10 by year end)

• Build a high-performance culture and own hiring, onboarding, and progression pathways

Pipeline & GTM Strategy

• Partner closely with GTM leadership to convert lead engine pipeline into qualified, sales-ready opportunities

• Own the qualification layer - define and enforce criteria for what makes a lead ready for an AE, and continuously refine this with data

• Work with SDRs to build and execute outbound sequences that complement inbound demand, filling gaps across target verticals

Performance & Optimisation

• Own KPIs (pipeline, conversion, SAT rates) and optimise funnel performance

• Identify bottlenecks, improve efficiency, and reduce ramp time

Systems, Tooling & AI

• Work with RevOps to optimise CRM and sales tools (HubSpot, Outreach/Salesloft etc)

• Drive AI adoption across the SDR function team

Cross-Functional Collaboration

• Partner with Sales, Marketing, and RevOps on ICP, messaging, and campaigns

• Improve inbound qualification and feed insights into GTM strategy

Who You Are

Must-Have

• Proven experience as an SDR Manager (not just Team Lead) in B2B SaaS

• Previously worked as an SDR

• Strong track record of owning and hitting pipeline targets

• Hands-on leader - comfortable jumping on calls and coaching directly

• Highly data-driven , with experience using and optimising sales tools and systems

• Strong communicator and team builder

• Experience in startup / high-growth environments

Nice-to-Have

• Previous experience as an AE

• Experience scaling an SDR function across multiple verticals

• Strong interest in AI and experimentation with new tooling

What You’ll Get From Us

• Opportunity to build and scale a world-class SDR function

• High ownership and direct impact on revenue growth

• Equity and a voice in shaping GTM strategy

• Fast-paced, high-growth environment solving global problems

⚠️ What Won’t Work

• Purely strategic leaders who aren’t hands-on

• Lack of experience managing SDRs directly

• Not data-driven or unable to operate in ambiguity

• Uncomfortable in fast-paced, evolving startup environments

Interview Process

• 30 minute screening call with Talent

• 45 minute interview with Hiring Manager

• Practical exercise

• Final onsite interview

Benefits

3 days in office, 2 days remote

Monthly company in office lunches

Monthly company team events

✈ Annual offsite (our last one was in Palma!)

‍⚕️ Comprehensive private medical insurance

Holidays & Remote Work

✈ 25 days holiday each year + 3 days between 25th December and 31st January + bank holidays

1 week work from anywhere policy

Growth & Development

£500 annual Learning & Development budget

6 month performance reviews and promotion opportunities

Equipment & Other Perks

️ Laptop, peripherals — whatever you need to work effectively

Cycle To Work scheme

Employer contributions via Smart Pension

Access to Spill (mental health support)

Gym in Shoreditch Exchange

☕️ Onsite Barista