Director, Sales, Ramp Strategy, Performance Optimization & Central Hotel Services EAME
- Lead the Ramp Operations team and its deliverables to ensure early commercial success pre-opening, enabling stronger on-the-books results at launch and faster RGI acceleration.
- Develop and execute tailored group and transient sales strategies for new hotel openings, ensuring strong segmentation, brand positioning, and early market capture.
- Lead performance turnaround initiatives for underperforming or challenged hotels by identifying root causes and implementing high-impact corrective actions.
- Align sales initiatives with commercial ramp strategies, balancing short-term performance with long-term brand value.
- Prioritize resources and commercial investments based on regional dynamics, business impact, and hotel lifecycle stage.
- Partner closely with regional and global Marketing and Revenue teams to build and activate integrated commercial plans.
- Ensure marketing readiness and competitive positioning from pre-opening through stabilization.
- Serve as a strategic advisor to General Managers, franchise operators, and commercial leaders to ensure alignment with broader business goals.
- Build trusted relationships with hotel owners and franchise partners by demonstrating measurable sales impact on ramp and recovery performance.
- Support training and knowledge transfer to hotel-level sales teams and agencies to drive consistency and excellence across the region.
- Identify and support “watch” assets with pending performance hurdles or significant owner pressure, driving targeted improvement strategies.
- Analyze segmentation, market trends, and historical performance to inform opening and recovery strategies.
- Track sales performance contributions to RevPAR, ADR, direct booking growth, and total commercial KPIs.
- Translate complex data into actionable insights and compelling performance narratives.
- Deploy and manage a centralized group sales desk structure supporting opening and operating hotels to enhance commercial results.
- Significant progressive leadership experience in hotel Sales within a regional or multi-property environment, with strong commercial acumen across Revenue Management and Marketing disciplines.
- Demonstrated success leading hotel openings, commercial ramp strategies, and performance turnaround initiatives.
- Strong understanding of group and transient sales strategy, segmentation, distribution channels, and their impact on revenue performance.
- Proven ability to diagnose performance gaps and implement corrective action plans that deliver measurable results.
- Track record of influencing senior stakeholders, including General Managers, franchise operators, asset managers, and hotel owners.
- Experience operating in a complex, multi-country region; ability to navigate diverse market dynamics across EAME.
- Strong analytical and financial acumen, with the ability to translate insights into strategic action.
- Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred; advanced degree considered a plus.
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