Director, Sales, Ramp Strategy, Performance Optimization & Central Hotel Services EAME
Hyatt
London
Organization- Regional Office - EAME Summary Who We Are: At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best, and fastest growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands and business lines can open the door for exciting career and growth opportunities to our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences and jobs into careers. Why Now: This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. Your Role As Director, Sales, Ramp Strategy, Performance Optimization & Central Hotel Services EAME, you will lead the commercial sales strategy for new, conversion, and transitioning hotels across the region, supporting both franchise and managed properties. Reporting to the RVP, Franchise, Ramp Strategy, Performance Optimization & Central Hotel Services – EAME, you will play a pivotal role in accelerating hotel performance—from pre-opening through stabilization—while driving recovery strategies for challenged and at-risk assets. This role is central to delivering best-in-class commercial outcomes that strengthen brand growth, enhance asset value, and build owner confidence. You will deploy regionally tailored sales strategies, adapt global ramp playbooks to local market realities, and ensure commercial excellence is consistently implemented across the portfolio. This position may be based in Switzerland, the United Kingdom, Spain, or France, subject to the selected candidate’s right to work. Your Responsibilities Strategic Sales Leadership
- Lead the Ramp Operations team and its deliverables to ensure early commercial success pre-opening, enabling stronger on-the-books results at launch and faster RGI acceleration.
- Develop and execute tailored group and transient sales strategies for new hotel openings, ensuring strong segmentation, brand positioning, and early market capture.
- Lead performance turnaround initiatives for underperforming or challenged hotels by identifying root causes and implementing high-impact corrective actions.
- Align sales initiatives with commercial ramp strategies, balancing short-term performance with long-term brand value.
- Prioritize resources and commercial investments based on regional dynamics, business impact, and hotel lifecycle stage.
- Partner closely with regional and global Marketing and Revenue teams to build and activate integrated commercial plans.
- Ensure marketing readiness and competitive positioning from pre-opening through stabilization.
- Serve as a strategic advisor to General Managers, franchise operators, and commercial leaders to ensure alignment with broader business goals.
- Build trusted relationships with hotel owners and franchise partners by demonstrating measurable sales impact on ramp and recovery performance.
- Support training and knowledge transfer to hotel-level sales teams and agencies to drive consistency and excellence across the region.
- Identify and support “watch” assets with pending performance hurdles or significant owner pressure, driving targeted improvement strategies.
- Analyze segmentation, market trends, and historical performance to inform opening and recovery strategies.
- Track sales performance contributions to RevPAR, ADR, direct booking growth, and total commercial KPIs.
- Translate complex data into actionable insights and compelling performance narratives.
- Deploy and manage a centralized group sales desk structure supporting opening and operating hotels to enhance commercial results.
- Significant progressive leadership experience in hotel Sales within a regional or multi-property environment, with strong commercial acumen across Revenue Management and Marketing disciplines.
- Demonstrated success leading hotel openings, commercial ramp strategies, and performance turnaround initiatives.
- Strong understanding of group and transient sales strategy, segmentation, distribution channels, and their impact on revenue performance.
- Proven ability to diagnose performance gaps and implement corrective action plans that deliver measurable results.
- Track record of influencing senior stakeholders, including General Managers, franchise operators, asset managers, and hotel owners.
- Experience operating in a complex, multi-country region; ability to navigate diverse market dynamics across EAME.
- Strong analytical and financial acumen, with the ability to translate insights into strategic action.
- Bachelor’s degree in Hospitality, Business, Marketing, or a related field preferred; advanced degree considered a plus.
Posted 2026-03-15
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