Senior CRM Executive

Blue Light Card. Individually great, together unstoppable

The Role and the Team

Blue Light Card's CRM function is growing, and we have a new role as a Senior CRM Executive within our Retention team. In this role, you'll work closely with the Senior Retention Manager to deliver the communications that keep our members engaged, loyal, and coming back.

You'll be hands-on from day one, building, executing, and optimising campaigns across email, push, and in-app channels for major projects including GTM planning, vertical integrations, and member loyalty initiatives. Working cross-functionally with teams across the business, you'll bring a test-and-learn approach and a genuine eye for what works.

What You’ll Do

• Build and deliver personalised go-to-market communications across email, push, and in-app channels, from the ground up

• Support cross-functional teams on communications for new vertical integrations

• Build member journeys designed to foster loyalty and long-term engagement

• Optimise campaign and journey performance through A/B testing, data-backed iteration, and trialling new initiatives

• Create clear performance reports for the campaigns and journeys you own, sharing findings across the team

What You’ll Bring

• Solid experience in a CRM, retention, or lifecycle marketing role in a B2C environment

• Hands-on experience with a major CRM platform such as Braze, Iterable, or Klaviyo

• A track record of building, executing, and optimising large-scale CRM campaigns

• The ability to interpret data and turn it into meaningful, actionable insights

• Strong organisation and attention to detail, with hands-on experience of A/B testing and a natural test-and-learn approach

• A collaborative, clear communicator who can manage multiple projects and adapt when priorities shift

• Experience in GTM communications or comms for new product launches, and familiarity with HTML, Liquid, or other scripting and personalisation logic, are both a bonus

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days

• A company bonus scheme

• Your own Blue Light Card and exclusive access to thousands of discounts

• Generous funded BUPA medical insurance covering pre-existing conditions

• Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions

• Enhanced parental leave and absence leave

• Healthcare cashback plan

• Employee assistance programme (including mental health support) and mental health first aiders

• Great social events e.g., festive party, summer party, team socials, sports matches

• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)

• Onsite gym at HQ (including access to free HIIT & stretch classes)

• Strong learning and development culture and personal growth fund

#LI-Hybrid