CRM & Digital Marketing Manager

Overview

Position: CRM & Digital Marketing Manager
Reporting to: Ecommerce Director
Location: London (Hybrid – 3 days in office)
Salary: £40,000 - £50,000 depending on experience

Role Overview

Cou Cou is a female-founded, purpose-driven brand redefining intimate essentials for a new generation of women. Our mission is to reclaim the narrative of our intimates, celebrate the embodied female experience, and reduce the environmental impact of everyday garments.

We are hiring a CRM-first marketing manager to own retention and lifecycle marketing, while playing a key role across paid media and the wider digital mix.

This is not a pure execution role — you will own CRM as a revenue channel, with real accountability for retention, LTV, and customer experience. Alongside this, you’ll bring a strong understanding of paid media and how acquisition and retention connect.

This role is ideal for someone who started in CRM and has grown into a broader digital marketer or marketing manager, and is now looking for more ownership, impact, and progression in a scaling brand.

Key Responsibilities

CRM & Retention

• Own the CRM channel as a core revenue driver, with responsibility for retention, LTV, and repeat purchase rate
• Build and optimise lifecycle journeys (welcome, post-purchase, winback, etc.) with a clear testing roadmap
• Develop advanced segmentation and personalisation strategies
• Own the campaign calendar, aligning with trading and product launches
• Continuously test messaging, offers, and creative to drive incremental revenue
• Report on CRM performance and proactively identify growth opportunities

Paid Media

• Manage and optimise paid media across Meta and Google with external partners
• Own budget allocation, testing strategy, and performance optimisation
• Ensure strong connection between paid acquisition and CRM (lead capture, onboarding, audience sync)
• Contribute to full-funnel growth, not just channel-level performance

Digital Marketing & Growth

• Contribute to overall marketing strategy across acquisition and retention
• Bring a holistic view of the funnel, identifying opportunities across conversion, retention, and LTV
• Support testing across landing pages, creative, and messaging

SEO & Organic

• Coordinate SEO improvements with external partners
• Support content and on-site optimisation
• Monitor and report on organic performance

Reporting & Insights

• Own performance reporting across CRM and paid media
• Translate data into clear, actionable growth opportunities
• Track key ecommerce metrics (LTV, CAC, ROAS, retention)

Collaboration

• Partner closely with Ecommerce, Creative, and Merchandising teams
• Ensure a consistent and compelling customer journey across all touchpoints
• Feed customer insights back into brand and product decisions

Agency Management

• Manage external agencies where relevant, ensuring accountability and performance

About You

• Demonstrable experience, with a strong foundation in CRM/lifecycle marketing
• Proven experience owning CRM as a revenue channel, not just executing campaigns
• Hands-on experience with platforms like Klaviyo (or similar)
• Solid experience in paid media (Meta and/or Google), either hands-on or closely managed
• Ideally has stepped into a broader digital marketing or marketing manager role
• Strong understanding of ecommerce metrics (LTV, CAC, ROAS, retention)
• Commercially minded, with a focus on driving measurable growth
• Analytical and comfortable working with data to inform decisions
• Proactive, organised, and comfortable taking ownership

Benefits & Perks

• Volunteering opportunities
• Training, development, and personal enrichment opportunities
• 25 days of holidays, plus bank holidays
• Pension, with 4% employer contribution
• Private medical insurance with Bupa Select
• Life insurance
• Salary sacrifice dental insurance
• Quarterly product allowance
• Monthly team lunches

Our Values

We are highly effective ~ being part of a brilliant team requires effectiveness, efficiency and results. Striving to be the best at what you do, working to improve, grow and flourish every day. And help others do so, too.

We love bringing beautiful ideas to life ~ but know that ideas mean nothing if they are not materialised and brought to life.

We see problems only as problems to be solved. We do not ignore perceived problems. We face perceived problems with courage with each other. We trust our own ability to come together to solve problems, and our teams'. We are entrepreneurial ~ We make decisions based on an informed thought process, strategy and clear vision of the end goal we want to achieve, always thinking about Cou Cou, the customer and trusting our intuition.

We aim to make the impossible possible. The possible, easy ~ and the easy beautiful.

Everyone is welcome!

Everyone is welcome! Cou Cou Intimates is for everyone. We are an equal opportunity employer and believe in an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission.

We are committed to ensuring that all employees and candidates have the opportunity to perform at their best. If you require any reasonable adjustments during the recruitment process or once employed, please let us know.

We don’t want a culture fit, we want a culture plus. Anybody and everybody. To whomever is reading.

Feedback

Cou Cou Intimates values the time you have put into your application and all candidates who we enter into discussion with will receive feedback as to why we are progressing without them. Where we can, we are committed to providing feedback to all.

Apply here

To apply for this role please email [email protected], including an introduction as to why you are interested in applying for this opportunity and attaching a copy of your CV.