Account Executive

Location: London (Paddington)

Working Pattern: Hybrid (3 days per week in-office)

Time Zone: UK / European time zones preferred

About wawa fertility

17% of adults worldwide need help to have a baby and by 2050, that number will reach nearly 50%. Yet only 2% can access fertility treatment today. That’s not a gap; it’s a canyon. And we’re building the bridge.

At wawa fertility, we’re on a mission to make fertility care accessible to 100% of those who need it transforming success rates and accessibility worldwide. Our end-to-end platform digitises the entire fertility journey, enabling clinics to swap spreadsheets for seamless workflows and spend less time on admin, more time on life-changing care.

We’re not tiptoeing around an industry plagued by stale incumbents and outdated tech. We’re sprinting through it. With proven product-market fit, our platform is live in 14+ countries and scaling fast. Clinics trust us. Patients rely on us. And the impact we’re making is real.

We’re building the operating system for the future of fertility care. And we’d love you to help us deliver it.

The Mission

"To make fertility care accessible to everyone who needs it because the right to start a family shouldn’t depend on where you live or what you earn."

Who You Are

You’re a commercially driven builder who thrives in high-autonomy environments and knows how to create momentum where structure doesn’t yet exist.

You’re not the kind of seller who waits for a perfectly built process or fully defined playbook. You’re energised by early-stage environments where things move fast, ownership is high, and strong judgment matters.

You combine commercial sharpness with emotional intelligence. You know how to navigate complex stakeholder dynamics, build trust quickly, and sell consultatively not transactionally.

You care deeply about outcomes, but also about how the team wins together. You bring energy, optimism, resilience, and a genuine belief that strong team dynamics drive strong commercial performance.

What You’ll Do

This is a role for someone who wants to directly shape how commercial growth happens at wawa fertility. You’ll own deals from first touch to close, help define repeatable sales motions, and play a key role in scaling how we bring our platform to fertility clinics globally.

• Own the full sales cycle from pipeline generation through to close

• Self-source and generate 50–70% of your own opportunities

• Run product demos independently and confidently

• Build trusted relationships with multiple stakeholders across each deal, including:

  • Medical Directors

  • Lab Directors

  • Clinic Administrators

  • Finance teams

  • IT stakeholders

• Manage pipeline hygiene, CRM accuracy, and forecasting discipline

• Drive deals forward with strong commercial ownership and clear next-step management

• Partner closely with leadership, including the CEO, on strategic commercial priorities

• Contribute to the development of sales playbooks, messaging, scripts, and scalable processes as the team grows

• Help shape what excellent commercial execution looks like in an early-stage healthcare company

What You Bring

• 3–5 years of experience in SaaS sales; healthcare technology experience strongly preferred

• Proven success owning and closing complex B2B sales cycles

• Strong track record of self-sourcing pipeline and creating commercial opportunities independently

• Comfort working in high-growth environments where processes are still being built

• Confidence managing multi-stakeholder, consultative sales cycles

• Strong forecasting discipline and CRM ownership

• A willingness to contribute beyond a traditional Account Executive remit

• High emotional intelligence and strong relationship-building instincts

• A thoughtful, consultative approach — not a stereotypical hard-sell sales mindset

• Positive energy, resilience, and strong ownership mentality

• Ideally, prior exposure to an early-stage or startup environment

• Strong belief in teamwork, collaboration, and healthy team dynamics

What We Offer

Mission-Driven Work

Help solve the global fertility crisis. Every feature you ship helps make care more accessible for families worldwide.

Generous Rewards

Share in the company’s success. Your contributions are reflected in meaningful equity and real upside.

Ownership & Impact

No red tape and no waiting for permission. You’ll define, build, and ship — with direct impact on the product and the mission.

Growth & Learning

Develop professionally while shaping the future of healthcare technology. Wear many hats and level up fast.

⭐ Early Team Magic

Join the founding crew. Help set the standards, culture, and direction of the company for years to come.

Hybrid & Flexible

3 days a week at our Paddington office, with flexibility built in. We trust you to do great work wherever you are.

Why wawa?

Because we’ve already found strong product-market fit. Because clinics in 14+ countries rely on us every day. Because our platform handles everything from embryology records to patient payments and we’re just getting started.

Because we’re a small team doing enormous things. Because you’ll never wonder whether your work matters here. And because helping millions of families start is the kind of purpose that makes Monday mornings feel different.

Big challenges. Bigger impact. The best colleagues you’ll ever work with.

Ready to help build families?

We’d love to hear from you. Apply now and let’s make fertility care better, together.

Send your CV and a short intro to:

[email protected]

Equal Opportunity Statement

wawa fertility is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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