Store Manager

Astrid & Miyu
London

The A&M Mission: We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren’t just words - they’re the heartbeat of how we show up, every single day.

Grow Together. Celebrate Each Other. Break All Boundaries.

We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another’s wins and show up with support when it counts - because when one of us grows, we all do. If you’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you’ll thrive here at A&M.

Location: South Molton Street, Mayfair.

Salary & Benefits: £38,000 + commission & bonus. See more on our benefits here .

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here .

The Store Manager Mission:

To be the heartbeat of our very first experiential concept store. At Astrid & Miyu, we’re creating a store that reinvents itself. A space that’s playful, bold, and full of surprises. We’re looking for a Store Manager who’s ready to bring the magic: hosting unforgettable events, curating joyful experiences, and making every customer feel like part of the A&M story. This is more than a store; it’s a stage for unforgettable experiences and storytelling.

How you'll drive success:
  • Inspire and empower your team to truly Host from the Heart - guiding them to radiate warmth, be fully present, take ownership of every interaction and bring intention to the smallest moments. You'll create a space where every individual and customer feels genuinely seen, valued and cared for
  • You will inspire, support and coach your team to truly flourish and grow in their roles by adopting a reverse leadership approach in order to empower high-performing and truly engaged teams
  • You’re a clear and confident communicator, comfortable giving feedback in the moment , observing interactions, and coaching on the shop floor to elevate the customer experience
  • You’ll work with our VM team to lead the store’s experiential vision , ensuring strong results through creative visual merchandising and innovative campaigns that bring our brand story to life
  • You will support in driving local marketing initiatives , collaborating with the marketing team to engage your community, amplify campaigns, and generate excitement around new collections
  • You’ll ensure smooth operational processes that enhance productivity, customer satisfaction, and the seamless delivery of all in-store experiences
  • You’ll commit to continuously optimising your social and environmental impact from both large to small decisions, staying committed within your role to together growing a sustainable business
  • You’ll build brand loyalty by championing our CRM scheme, curating and hosting events, and creatively engaging with your local community in this exciting new concept store
What you'll need to thrive:
  • This is a unique opportunity for a Store Manager who embraces change and innovation. Someone who is excited to lead the way in experiential retail, bring fresh ideas to life and push boundaries by reimagining and gamifying our in-store experience.
  • You have a genuine love for marketing activations, bringing ideas to life in ways that inspire your team, delight customers, and create memorable, meaningful experiences
  • A strong brand ambassador and values champion, inspiring your team and customers through your energy, enthusiasm, and authenticity
  • Proven ability to mentor and develop high-performing teams, encouraging creativity, confidence, and ownership in delivering memorable experiences
  • Creative, curious, and proactive, always looking for innovative ways to engage customers, elevate the brand, and enhance in-store storytelling
  • Organised and results-driven, capable of balancing experiential initiatives with operational excellence, including visual merchandising, stock readiness, and process efficiency
  • Committed to sustainability and social responsibility, embedding these principles into events, activations, and everyday decisions

The Interview Process and Candidate Experience

  1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values
  2. SWOT Task - you'll present a SWOT analysis of the store you're applying to and share this with your Area Manager in person
  3. In-Store Experience Interview - a chance for you to experience life as a Store Manager in an A&M store with our Head of Retail

Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.

Posted 2025-10-09

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