Partnership & PR Coordinator UK

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature “effortless glow.”

ABOUT THE JOB

We are looking for a Partnership & PR Coordinator to help build CAIA’s presence in the UK market. This junior role includes influencer marketing, micro-influencer campaigns, PR coordination, UGC sourcing and event coordination. You will be CAIA’s local representative in the UK, building strong relationships with creators, MUAs, press and partners, while working closely with our global Partnerships & PR team and other marketing teams reporting to the Head of Partnerships & PR.

This role is perfect for someone who is organized, proactive, social and passionate about beauty, creators and content, and who enjoys working in a fast-paced environment.

MAIN TASKS & RESPONSIBILITIES

● Identify and build strong relationships with partners such as influencers, MUAs and press contacts.

● Coordinate partnership collaborations, including communication, negotiation and reporting, plan and manage micro & macro-influencer campaigns from outreach to follow-up.

● Meet partners on a weekly basis in person such as creators, MUAs & journalists to represent the brand and maintain strong relationships.

● Coordinate PR gifting and send-outs on a wide scale to increase visibility through the market.

● Support planning and execution of UK-based events, coordinating logistics, product preparation, guest communication and on-site support.

● Source, negotiate and sign UK UGC creators to deliver content across Paid ads, CRM, E-com and Social Media.

● Daily focus: reaching your own and the marketing team’s KPIs, goals and budgets.

QUALIFICATIONS & PERSONAL SKILLS

As a candidate for this position, you have a strong interest in beauty and social media and enjoy working toward clear goals. You are early in your career but know the UK beauty and creator landscape and have a local network. It is required that you are based in London.

You stay updated on trends, enjoy finding new creators to work with, and bring ideas that help build our brand. You are social, confident, and comfortable working in a fast-paced environment. Working hands-on is important at CAIA, and you take ownership of tasks from start to finish.

● Ideally a bachelor's degree in marketing, public relations, or a related field

● Ideally 1-3 years of experience in PR, influencer marketing, micro-campaigns, UGC or press

● Great relationship-building and communication skills

● A strong network within the UK press and influencer industry, knowing key contacts in the market

● Good understanding of the UK creator, beauty and social media landscape

● Strong organisational and project management skills, with the ability to manage several projects at once

● Proactive, structured and comfortable working independently

● Curious about using AI tools in your daily work

● Fluent in English, spoken and written

● Based in London, with the ability to travel when needed

At CAIA, you’ll join a passionate and ambitious team where ideas are encouraged, responsibilities are shared and you have the opportunity to grow with a fast-moving global beauty brand. If this sounds like you, we’d love to hear from you, send us your application and let’s continue building CAIA’s UK story together.