Ecommerce Manager - Luxury Brand

People Marketing has partnered with a stunning luxury brand that is looking to appoint an E-Commerce Manager to their central London offices.

The E-Commerce Manager will play an integral part in leading the online strategy and execution, where the successful applicant will drive sales, deliver an exceptional digital brand experience, and consistently advance the brand's vision through online channels.

Ecommerce Manager – The Role:

• Define and execute the ecommerce strategy to deliver sales growth and profitability across womenswear and menswear.
• Own the online trading calendar, ensuring seasonal launches, drops, and promotions are executed flawlessly and in line with brand positioning.
• Identify growth opportunities in new markets, channels, and partnerships.
• Oversee day-to-day management of the website, ensuring product launches, imagery, content, and merchandising are executed to the highest standard.
• Monitor site performance and customer journey; implement continuous improvements to enhance UX and conversion.
• Lead A/B testing, onsite personalisation, and optimisation strategies to maximise revenue.
• Partner with internal teams and agencies to deliver performance marketing campaigns across paid, organic, and social channels.
• Drive CRM strategy in collaboration with the marketing team to grow database, customer lifetime value, and retention.
• Support content creation to ensure consistent tone of voice, storytelling, and luxury positioning.
• Track and analyse ecommerce KPIs including traffic, conversion, AOV, and customer acquisition costs.
• Produce weekly and monthly performance reports with insights and recommendations for optimisation.
• Leverage customer data to inform trading decisions and long-term strategy.
• Maintain visual and editorial excellence across all ecommerce touchpoints.
• Work closely with creative, design, and merchandising teams to ensure product presentation reflects luxury brand standards.
• Ensure seamless integration between online and offline brand experience.
• Manage and develop a small ecommerce team (and agency partners), fostering a culture of accountability and innovation.
• Collaborate cross-functionally with merchandising, marketing, retail, and operations teams to deliver an integrated approach.
• Influence senior stakeholders with clear commercial rationale and data-led insights.

Ecommerce Manager – The Person:

• E-Commerce experience within luxury or premium fashion.
• Proven track record of delivering strong online sales growth.
• Strong commercial acumen with the ability to balance brand integrity and performance.
• A good understanding of ecommerce platforms, CMS, analytics tools (Google Analytics, GA4, Shopify Plus or similar).
• Strong project management skills with experience leading cross-functional initiatives.
• Excellent analytical skills and experience with performance reporting.
• Creative eye for luxury digital merchandising and storytelling.
• Confident communicator with strong stakeholder management skills.