Account Director - Programmatic & Ad Tech

Account Director - Programmatic & Ad Tech

Hybrid working pattern

London location

Who we are

Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. The Retail Media and Analytics department is a digital media and ad tech consultancy team supporting international brands across programmatic advertising, retail media, analytics and marketing technology. Our work includes strategic media consultancy, platform reselling, account audits, campaign activation, client training and the implementation of platforms such as Display & Video 360 and Amazon DSP.

Reports to

Head of Analytics & Retail Media

Purpose of the Role

This is a senior, client-facing leadership role combining media-team leadership with strategic and commercial ownership of a portfolio of programmatic and ad-tech reselling clients. 

First, you will lead a team delivering media services for international clients. You will provide strategic direction, support the development of the team and help strengthen our full-funnel activations, with a particular focus on Amazon DSP, from CTV and prospecting through to retargeting.

Second, you will own a portfolio of ad tech reselling clients, primarily using DV360. You will act as a senior client partner, responsible for strategic consultancy, account growth, renewals, commercial performance and delivery quality.

Expert knowledge of DV360 is essential. Previous Amazon DSP experience is desirable but not required, provided you have the ability and motivation to develop expertise in the platform.

Key Responsibilities

Media Leadership

• Team Leadership
• Lead and develop a team with responsibilities across media strategy, activation and client delivery.
• Set clear priorities, responsibilities and quality standards across the team.
• Support team members with complex strategic, operational and platform-related challenges.
• Build scalable processes and ways of working across media accounts.
• Take ownership of day-to-day team leadership and provide an effective escalation point for complex client matters.
• Media Strategy
• Lead media strategy for international clients.
• Provide strategic direction across Amazon DSP and the wider media ecosystem.
• Support the development of client roadmaps, testing plans and growth opportunities.
• Identify opportunities to connect programmatic, analytics and wider paid media activity.
• Help develop the company’s media capabilities, proposition and best practices.
• Capability Development
• Develop strong working knowledge of Amazon DSP where experience is not already established.
• Support team training and platform capability development.

Ad Tech Reselling Account Leadership

• Client Ownership
• Own strategic relationships across a portfolio of DV360 and ad tech reselling clients.
• Act as the primary senior contact and trusted advisor for assigned accounts.
• Lead client communication, account planning, business reviews and strategic roadmaps.
• Manage senior stakeholders across marketing, media, technology and procurement teams.
• Take ownership of client satisfaction, account health and escalation management.
• Programmatic Consultancy
• Provide advanced consultancy across DV360, programmatic display and the wider ad tech ecosystem.
• Conduct detailed account audits and identify optimisation opportunities.
• Review campaign structure, inventory, audiences, measurement, creative and platform usage.
• Translate findings into clear and prioritised recommendations.
• Ensure recommendations are connected to client objectives and commercial outcomes.
• Run client training sessions and strategic workshops when required.
• Commercial Accountability
• Own renewals and support commercial negotiations across assigned accounts.
• Develop account growth plans and identify upselling and cross-selling opportunities.
• Contribute to revenue growth and gross-margin targets.
• Maintain accurate account forecasts and identify commercial risks.
• Support the development and scalability of the ad tech reselling business.
• Collaborate with Media and Analytics teams to identify integrated opportunities.
• Account Governance
• Maintain strong account governance, including documentation, meeting structures and action tracking.
• Ensure consistently high standards of delivery and operational excellence.
• Support invoicing and commercial administration where required.
• Identify delivery risks and coordinate appropriate actions.

Required Skills and Experience

• At least five years of experience in programmatic and display media.
• Expert knowledge of Display & Video 360.
• Strong understanding of programmatic buying and the wider ad tech ecosystem.
• Experience managing enterprise-level or international client relationships.
• Experience leading or developing media professionals.
• Proven ability to conduct account audits and develop strategic media recommendations.
• Strong commercial mindset, with experience supporting account growth, renewals or commercial negotiations.
• Strong presentation, communication and stakeholder management skills.
• Ability to lead cross-functional conversations internally and externally.
• Comfortable operating in a fast-paced and scaling organisation.

Desirable Skills and Experience

• Experience using Amazon DSP.
• Knowledge of retail media networks and retail media strategy.
• Exposure to analytics-led media planning and first-party data strategies.
• Familiarity with Campaign Manager 360, Google Analytics or related marketing technology platforms.

Success in This Role Looks Like

• Media Activation
• A confident and accountable media team.
• Clearer team ownership and reduced dependency on senior leadership.
• Improved quality and consistency of media strategy.
• Ad Tech Reselling
• Strong client retention and renewal rates.
• Sustainable revenue and gross-margin growth.
• Accurate account forecasting and effective commercial planning.
• Increased adoption of consultancy and additional services.
• Higher strategic maturity across DV360 client accounts.
• Consistently high levels of client satisfaction and delivery quality.

Why join Artefact?

At Artefact, you will work with leading international brands alongside specialists in Data, AI, Analytics and Digital Marketing. You will have the opportunity to shape our programmatic, retail media and ad-tech offering while developing a high-performing team and trusted client relationships.  As part of our growing team, you'll enjoy:

• Hybrid working
• 25 days' annual leave, plus bank holidays, increasing with up to five additional days based on length of service.
• Birthday day off
• Westfield healthcare
• Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme
• Interest-free season ticket loan
• Learning, career development and international opportunities across 26 global offices
• Regular team socials and company events