PR Account Executive

Salary bracket £27,000-29,000

WHO WE ARE LOOKING FOR

We are looking for a passionate and creative PR Account Executive to work on some of our leading FMCG accounts (alcohol) as well as leisure destinations and events, delivering the day-to-day execution of PR campaigns. If you’re an ambitious PR with at least one years’ experience in an agency environment – we’d love to hear from you.

FULL FAT

We are BCORP Certified independent PR & Social agency working in partnerships with people and projects we care about. We create campaigns that culturally resonate with audiences, for an exciting roster of clients spanning lifestyle, f&b, festivals and events. The agency is made up of a team of creative, inspiring and talented individuals who all work to a common set of values - Human Connection, Adventure, Good Vibes and Being Accountable.

We are committed to ensuring diversity, equality and inclusivity across everything we do, driven by Full Fat’s DEI Committee, made up of employees at all levels with diverse backgrounds. The agency was recently awarded Diversity & Inclusion Champion at the PR Week Awards 2023 + 2022 and a top 10 PR Week Ethnicity & Gender Pay Gap employer.

ROLE OVERVIEW

We’re looking for coverage pros to help deliver outstanding results and support teams in the day to day delivery of client campaigns.

You’ll have a real passion for and knowledge of the media landscape and have a hunger to build an ever-growing book of press and influencer contacts. You’ll act as the eyes and ears of your team and clients – constantly tracking relevant news and trends, competitor activity and other developments to always remain one step ahead.

You’ll be a good verbal communicator, happy to contribute to company and client meetings, media and influencer meets, media sell-ins and new business pitches. You’ll also be adept at writing a range of copy from press releases and comment pieces to feature angles and pitches.

Working on a range of Full Fat’s exciting brands and lifestyle clients, you’re likely to be involved in on-site events, so you should feel comfortable working some weekends and evenings as and when required, with time given back in lieu.

ROLE REQUIREMENTS

• Supporting teams to deliver impactful PR and communications campaigns

• Confidently develop and pitch feature ideas and news stories to journalists

• Constantly work to improve your media knowledge and cultivate a diverse range of media contacts

• Develop media and influencer lists for campaigns

• Understand and run programmes of media promotional activity, such as competitions, sampling offers etc.

• Assist in the organisation of events ranging from press accreditation, on site interviews, photo calls, press conferences, training days etc

• Write compelling copy for a range of media and client-facing purposes, from emails, letters, briefings, meeting agendas, press releases, competition copy and newsletters

• Assist in client liaison, from writing status updates and meeting follow up notes; planning for and participating in client calls; to tracking and evaluating client coverage

• Take part in new business and client brainstorms

• Attend press and consumer facing events, repping clients and Full Fat to a high standard

THE RIGHT CANDIDATE WILL

• Have a positive, can-do mentality

• Be honest, kind, empathetic and a team player

• Not be afraid to roll up their sleeves when presented with a challenge

• Always be thinking of creative ways to drive results

• Passionate about the evolving media landscape with a finger firmly on the pulse of culture

• Be looking to join an ambitious and culture driven agency

• Convey the vision and values of the agency to peers and clients

FULL FAT+

At Full Fat, employees can enjoy a wide range of benefits, which have helped us to become certified Great Place To Work status. These include:

• 25 days holiday PLUS Bank holidays (8 days), 1 day for your birthday and 3/4 days off over Christmas + NYE on top of your allocation
• A social and cultural programme, incorporating paid-for recurring experiences as well as well-being and health-focussed events
• Private Medical Care
• Annual team away days trip and Christmas party
• Lieu time, for any time spent out at client launches/festivals
• Flexible working with 8-10 am starts - it’s up to you
• Hybrid working policy
• Healthy snacks and fresh fruit are delivered to the office on a weekly basis
• Monthly lunch on the house
• Annual company-wide bonus scheme
• Cycle Scheme
• Nursery Scheme