CRM specialist
- Own day-to-day operations of Marketo and optimise workflows.
- Manage lead lifecycle, scoring, and alerts to support revenue goals.
- Collaborate with Operations to ensure Salesforce-Marketo data integrity.
- Implement A/B testing and campaign optimisation strategies.
- Support Account-Based Marketing pilots and personalised campaigns.
- Provide regular reporting and actionable insights to stakeholders.
- Own the lead management process within marketo & salesforce
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