Sales Manager - UK

toms
London

About TOMS

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

About the Role

The ideal candidate will be responsible for building and delivering the UK sales strategy to drive our growth ambition through a holistic approach, sell in and sell through and increased profitability in order to achieve an optimal result and according to budget.

Key Responsibilities

  • Create and deliver UK Sales strategy to build the TOMS brand for the future, aligned with broader EMEA strategy

  • Lead the UK Sales annual plan, through translation and deployment of the EMEA strategic direction to maximize the potential in market.

  • Lead Sales team to deliver annual budget through strategic direction and delivery of comprehensive Sales plan.

  • Drive the UK implementation of EMEA strategic goals, delivery of Focus lines and create UK specific product segmentation strategy.

  • Lead the country Sales team, through clear communications of targets and objectives.

  • Attract, develop and retain the right caliber of talent in the market.

  • Support, develop and lead the team to maximise UK potential. Monitor and support individual performance of team members and deliver regular coaching and feedback to ensure growth and key learnings are achieved in their positions

  • Improve Wholesale performance by analysis of (proven) sales drivers and setting stretching targets.

  • Develop a strong approach to leading and managing the growth of UK Accounts, as well as accurate product and Sales forecasting.

  • Identify new business opportunities with new or existing customers through solid understanding of business risks and opportunities.

  • Manage strategic Key Accounts where necessary.

  • Deliver exceptional preparation and GTM strategies for selling seasons.

  • Delivery of Monthly/ Quarterly shipping budgets.

  • Work closely with Marketing team to ensure Country allignment and support for locally relevant programs to boost sales and develop/renew customer relations in the market.

  • Deliver Quarterly UK business review.

  • Responsible for management of the UK Office/ Showroom.

  • Attendance at Sales launches and relevant trade shows.

What You Bring

  • Provide inspirational leadership and direction to direct report team and ensure the continued development and management of a professional and efficient organization.

  • Cultivate strong and transparent working relationships across the organization, to ensure delivery of order book, relevant product opportunities and exposure in market (Credit, Customer Service, Marketing and Product)

  • Have exceptional understanding of the UK market and customer base across all customer channels, as well as market trends

  • Experience of branded Wholesale sales in fashion and specific experience in the footwear business

  • Ability to build a comprehensive strategic plan

  • Ability to understand and audit competitive landscapes in the market.

  • A self-starter, someone versatile and eager to identify unique opportunities of growth and market penetration

  • Establishes strong relationships with accounts to enable team support

  • Strong ability to work as a team player and managerial experience to lead, develop and engage the team.

  • Strategic thinker with excellent analytical and project management skills

  • Ability to use sound judgment in decision making with results-driven orientation, work under pressure and meet deadlines

  • Clear and strong communicator, both verbally and in writing

  • Good negotiating and sales skills

  • Exceptional planning and organizational skills

Qualifications

  • Minimum of 5-7 years’ management experience in a Commercial role.

  • Willingness to learn and develop in a fast paced pan-continental environment.

  • Intermediate knowledge of Microsoft Office (Power Point, Word and Excel).

  • Have exceptional understanding of the UK market and customer base across all customer channels, as well as market trends.

  • Experience of branded Wholesale sales in fashion and specific experience in the footwear business.

What We Give

  • Competitive salary and benefits package.

  • An annual bonus based on the company's performance.

  • Remote/hybrid working environment.

  • 25 days holiday (based on fulltime).

  • Opportunity to work for a globally recognized brand committed to making a positive impact.

  • Collaborative and inclusive work environment with opportunities for growth and development.

  • International environment and dynamic team with enthusiastic colleagues at our office in London.

  • 4 free pairs of shoes per year.

  • Employee Discount on all of our products plus discounts on partnering businesses.

  • Opportunities to volunteer with Impact Partners and Community Organizations.

  • Mental health support: partnering with OpenUp.

EEO Statement

TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories.

Posted 2026-07-15

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