EY Global Media Relations and Social Media - Consumer Health Assistant Director - 12 month FTC

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We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

The opportunity

EY is seeking an experienced and passionate content driven media relations and social media professional to join its Global Media Relations and Social Media team to support two Industry Markets teams: Consumer Products & Retail (Consumer) and Health and Life Sciences (Health). This role is focused on building the global media profile of the EY Consumer and Health teams and leadership, working closely with BMC colleagues to drive communications programs (media relations and social media) that deliver results and create the ideal environment for the industries’ business and reputational goals. The Assistant Director will also support the EY global network of media relations and social media professionals around the world in engaging with the media in their respective geographies on these programs.

The individual will have the ability to manage multiple stakeholders and projects in a fast-paced, dynamic global environment, spot and analyze trends and implement compelling communications programs. The individual will also have keen analytical skills and the intellectual rigor to work with complex and, sometimes, technical subject matters to create compelling and headline-grabbing media stories that work across the world. The individual will have high-energy and be able to balance and prioritize their workload.

Your key responsibilities

• Manage multiple senior stakeholders – directly and remotely – to deliver executive visibility programmes for key EY leaders including elevating their share of voice externally and supporting their global programs and events.
• Manage external PR agency teams to ensure the successful delivery of earned media coverage KPIs in accordance with contracted scope of work, continual evaluation, planning and reporting.
• Generate strong earned media results with global media, business and trade press, cultivating and nurturing press relationships
• Plan, create and deliver social media campaigns, utilizing the latest trends and industry best practices working in collaboration with the EY Global Social Media team.
• Create compelling PR materials using EY generated thought leadership, reports, research and analysis

Skills and attributes for success

• A strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
• Ability to track and use the global news agenda to proactively develop opportunities for comment or for pitching reports
• Ability to successfully manage external PR agency teams to deliver contracted scope of work
• Benchmark position to understand results and deliver improved media and social media results
• Prepare press releases and other media briefing materials for launches of global surveys, studies, annual announcements and campaigns; create content that builds engagement with the global media relations network
• Support the social media profile for global stakeholders to collaborate on campaign and projects, being willing to try and test new features.
• Work collaboratively with regional PR counterparts to ensure successful campaign delivery across earned and social media channels
• Ability to upskill across new technologies offered by EY to improve performance
• Minimum 5 years PR experience working in-house or PR agency
• Extensive experience in managing and advising senior leadership on a day-to-day basis
• A strong writer with accuracy and attention to detail; reliability
• An ability to work with complex, sometimes technical or specialist content
• Good existing relationships or the ability to cultivate new relationships with international business media e.g. Financial Times, Wall Street Journal, Reuters, Fortune
• Proven experience managing social media campaign activations

Ideally, you’ll also have

• A passion for social media, current affairs and business news
• Understanding of the consumer and health landscape with the ability to develop content related to both industry segments
• Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe. Ideally strong experience in handling international project launches
• A self-starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization

Technologies and Tools

Expert in Microsoft Teams/ Word / PowerPoint / Excel - working knowledge of MS office and in an interest in using AI tools and related technology

What we look for

• Ability to multi-task
• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills
• Due diligence and decision-making skills

What we offer you

At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence? Apply today.

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