Social Media Assistant - Black Fashion Designers Content Series

The Fashion Blueprint seeks a creative, culture-aware Social Media Assistant passionate about fashion, storytelling, and elevating Black creatives on a global stage to support a global content series celebrating Black fashion designers across the world.

The Social Media Assistant will play a key role in content production, creator outreach, event support, and platform growth across Instagram and TikTok.

This series will spotlight designers’ stories, their work, their initiatives, and the ecosystems around them - through reels, interviews, event coverage, and curated storytelling content.

Key Responsibilities

Content Creation & Storytelling:

• Develop compelling social media reels focused on the stories, journeys, and work of Black fashion designers worldwide.
• Capture and edit video content (interviews, BTS, designer showcases, studio visits, events).
• Assist with scripting, storyboarding, and shaping narrative angles for each designer feature.
• Create short-form graphics, captions, and supporting assets for IG + TikTok.

Designer Outreach & Coordination:

• Help identify Black designers, fashion entrepreneurs, and emerging creatives across different regions.
• Assist with outreach and communication to schedule interviews, content shoots, or virtual features.
• Compile research and background notes on each designer’s work, brand, and key achievements.

Event, Show & Initiative Support:

• Support in-person coverage at events, fashion shows, launches, and community initiatives related to the series.
• Capture live content (BTS footage, interviews, highlights).
• Assist with coordinating attendance, obtaining permissions, and securing content opportunities with designers.

Publishing & Social Management:

• Support daily posting, scheduling, and content planning for Instagram and TikTok.
• Help with hashtag research, trend monitoring, and platform optimisation.
• Engage with the community (responding to comments, resharing designer content, amplifying relevant conversations).

Admin & Project Support:

• Keep content calendars updated and organised.
• Maintain asset libraries, research documents, and contact sheets.
• Track performance metrics and contribute insights for continuous improvement.

Profile

Required:

• Passionate about spotlighting Black talent and global fashion narratives.
• Culturally sensitive, inclusive, and respectful in approach.
• Proficient with Instagram, TikTok, and video editing tools, e.g. CapCut, InShot, etc.
• Strong short-form video editing skills (Reels & TikTok).
• Curious, creative, and experimental with content ideas.
• Confident filming on mobile and capturing candid, documentary-style moments.
• Excellent writing skills for captions and storytelling.
• A deep appreciation and awareness of global Black fashion, culture, and creativity.
• Highly organised and proactive.
• Comfortable in fast-paced, collaborative environments.
• Strong attention to detail and initiative-taking behaviour.

Desirable:

• Experience working in digital media, content creation, fashion, or cultural storytelling.
• Comfortable interviewing designers and speaking to the camera where needed.
• Photography and graphic design skills, e.g. Canva.

What you'll get working at The Fashion Blueprint:

• Exposure to producing a high-impact global storytelling series.
• The chance to connect with designers, creatives, and industry leaders.
• Opportunities to attend fashion shows, launches, and cultural events.
• A portfolio of meaningful content that contributes to representation and visibility in fashion.
• A creative role where your perspective, ideas, and cultural awareness are valued.

Application

Apply with a CV, a cover letter outlining your suitability and interest, and a portfolio.