B2B Marketing Campaign Manager

Handle Recruitment is seeking a Marketing Campaign Manager to work with a world recognised bank!

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*This will be on a six month fixed term contract initially, salary up to £55k pro rata and two days a week in the London office*

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As the Marketing Manager your responsibilities will include:

• Day to day management of aggregate Marketing targets and plans, including creative, media, channel, budgets and measurement

• Timely forecasting, analysis of data and reporting of performance through all stages of the funnel, using data to optimise campaign results

• Managing the development of marketing activity, liaising with colleagues in other teams across the wider Marketing CoE, Product and Channel teams to ensure all activity is aligned to agreed plans and essential procedures are followed

• Supporting the development of briefs/ briefings including creative, targeting, media and production

• Developing and building new connected customer needs-based journeys for customers and prospects that are highly segmented, relevant and orchestrate multiple touchpoints, ensuring creative integration of ATL, BTL and Digital communications where relevant

• Oversight and approval of creative assets, media and targeting plans

• Ensuring all governance and control requirements and processes are adhered to and are operating effectively

• Driving continual improvement in communication quality, customer and business outcomes, and operational efficiencies

• Developing deep and trusted relationships with key colleagues and stakeholders across the nominated business and Marketing CoE to ensure customer focus and marketing activity that meet business requirements and strategic objectives

• Contributing to the development of a strong high performance culture within the Product and Propositions Marketing Team, including being a coach / mentor to new and junior

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To be successful in this role you will have:

• Experience in marketing campaign management, ideally in banking/financial services/highly regulated industries

• Proven experience in creating, developing and delivering world class marketing communications through multiple channels, touchpoints and customer segments, working with teams both internally and externally

• Sound and comprehensive relationship building and diplomacy skills to be able to communicate complex material, with the ability to guide and influence stakeholders, colleagues and external creative agencies

• A broad and extensive experience of digital and marketing, and proven results, particularly in direct marketing to customers via digital channels - including planning, scheduling and prioritising, customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance

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Please apply now for a further conversation!

Handle Recruitment is acting as an Employment Business in relation to this vacancy.