PR Account Executive
Are you a motivated communicator with a passion for B2B technology and media? If so this is a fantastic opportunity for you to live out your passions in a fully remote setting.
Company Overview
This agency is a leading B2B technology public relations agency built on delivering outstanding service to its clients. Their success is a direct reflection of the dedication and calibre of the team members. They are committed to helping you grow your career while you contribute to the growth of their agency.
Role Summary
As an Account Executive, you will provide tactical day-to-day support for client marketing communications programs, as defined by your team’s Account Manager or Account Director. Your role is essential in delivering successful campaigns for clients.
Key Benefits:
- Competitive salary benchmarked yearly (£25k - £28k based on experience)
- Group Pension Plan (GPPP)
- Ongoing reward and recognition schemes
- Quarterly team social events
- Fully funded internal and external training programs
- Monetary rewards for new business wins and upselling
- Staff referral scheme (£1,000 bonus)
- 27 days holiday, increasing with service, plus additional half days per quarter
- Maternity/Paternity package
- Opportunity to win the annual client services award (prize value around £2,000)
- Proven experience in pitching and media relations, particularly in enterprise/B2B tech and telecoms.
- Excellent writing skills with the ability to create engaging content. Strong contacts within the media and analyst community.
- Exceptional communication and interpersonal skills.
- Ability to work collaboratively in a remote environment.
- Detail-oriented with strong organisational and multitasking abilities.
Responsibilities include, but are not limited to:
- Taking ownership of the press office, including tracking forward features, developing and maintaining editorial lists, and identifying media opportunities for clients.
- Managing conference and exhibition schedules, and award programs for clients.
- Assisting in client campaign planning and execution according to the agency’s processes and standards.
- Creating and participating in client presentations as directed.
- Implementing media relations programs, including pitching stories, drafting materials, organizing events, and integrating social media strategies.
- Writing press materials such as press releases, case studies, and articles.
- Handling the day-to-day administration of client accounts, including maintaining filing systems, activity reports, and coverage reports.
- Scheduling and coordinating client and team meetings, including preparing agendas and taking minutes.
- Ensuring timely completion and delivery of client reports.
- Maintaining up-to-date press and analyst databases.
- Supporting marketing efforts through the development of case studies, blog posts, and press releases.
- Assisting with client meetings and managing logistics such as transportation and client gifts.
The Agency success is driven by their people, and they expect you to be as ambitious as it's clients. Your performance will be measured on the following criteria, which are linked to client satisfaction and are key to your career progression:
- Demonstrating the ability to prioritize work and manage your day effectively.
- Ownership of press office responsibilities, ensuring proactive and creative management.
- Contributing to consistent media coverage for clients by thinking laterally.
- Understanding and integrating new media tools like blogs, social networking, and podcasts into client campaigns.
- Managing award and event programs for clients.
- Demonstrating strong writing skills across various PR and marketing materials.
- Participating in and contributing to client presentations.
- Supporting new business initiatives through networking, research, and pitch participation.
- Building and maintaining relationships with journalists, analysts, and industry influencers.
- Ensuring excellent attention to detail in all client deliverables and internal processes.
- Contributing to agency creativity through brainstorms and idea generation.
- Developing your knowledge of client businesses and the technology industry.
- Supporting agency-wide initiatives and contributing to company culture.
The next step in your career here is the Senior Account Executive role. Promotion to this level requires effective performance as an Account Executive across multiple clients, demonstrating ownership of client campaigns, and contributing to strategic planning and new business efforts. Pursuing a career as an Account Executive in the technology sector offers a unique opportunity to be at the forefront of industry innovation. You will engage with leading experts, shape influential narratives, and play a crucial role in driving the success of cutting-edge technology companies. If you are passionate about technology and thrive in a dynamic, fast-paced environment, this is the perfect role for you.
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