Director of Growth Marketing

Hello, we’re Starling. We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices.

We are seeking a highly motivated and experienced Director of Growth Marketing to lead and accelerate our growth efforts by bringing new customers to the bank and by activating and engaging our existing customer base. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful growth marketing strategies in a fast-paced business, ideally within financial services or fintech. This role is responsible for overseeing the Web & SEO, Optimisation, Customer Engagement/CRM, and Paid Digital Media functions and how they execute against the marketing strategy.

Key Responsibilities:

Growth Strategy & Leadership

• Define the growth strategy and set ambitious KPIs for customer acquisition, product adoption and usage, and lifetime value across all reporting teams.
• Lead, mentor, and develop the Web & SEO, Optimisation, Customer Engagement, and Paid Digital teams to accelerate customer acquisition, and improve engagement and retention.
• Ensure all channel strategies and engagement programmes are aligned to overall business and marketing goals.

Acquisition & Channel Management

• Paid Digital: Own and oversee the digital media strategy to deliver against business and marketing goals. This includes owning all paid digital channels bought in-house, overseeing outsourced media to agencies, and managing the digital advertising tech stack.
• Web & Organic Search: Own the web and organic search strategy to accelerate customer and product acquisition, and improve our support content for existing customers. Oversee the full organic journey, inclusive of the app stores, and our presence on third-party review/profile sites such as Google My Business.
• Emerging Channels: Identify new opportunities through emerging channels.
• MarTech: Manage the MarTech stack and relationships with Data and Engineering.

Customer Engagement & Retention

• Lead the strategy for customer retention and engagement through lifecycle engagement programmes.
• Own the customer engagement programmes for all products, specifically overseeing the development and execution of customer lifecycle journeys for both Retail and SME segments.

Conversion Rate Optimisation (CRO) & Experimentation

• Own and champion the experimentation programme to continuously improve the funnel performance for customer acquisition, organic and paid, and engagement.
• Define the user testing and research strategy and methodology to gather insights that drive iterative improvements across customer journeys.

Requirements

• Essential: Significant leadership experience (Director-level or equivalent) in a high-growth environment, managing multi-disciplinary growth teams (Paid Media, SEO, CRM, CRO).
• Industry Expertise: Ideally, the candidate has demonstrable experience in financial services or fintech, possessing a deep understanding of the unique challenges and regulatory environment of the sector.
• Technical Acumen: Strong understanding of marketing tech stacks, web analytics, SEO best practices, and conversion rate optimisation methodologies. Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Leadership: Proven ability to coach, inspire, and develop senior team leads while fostering a highly analytical, test-and-learn culture.

Benefits

• 25 days holiday (plus take your public holiday allowance whenever works best for you)
• An extra day’s holiday for your birthday
• Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
• 16 hours paid volunteering time a year
• Salary sacrifice, company enhanced pension scheme
• Life insurance at 4x your salary & group income protection
• Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
• Generous family-friendly policies
• Incentivised refer a friend scheme
• Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
• Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing

About Us

You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway.

We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.

Starling is an equal opportunity employer, and we’re proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

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