Principal Product Manager - Monetisation

The Times Media Product Management team is organised around three core pillars of the Times product: Customer (subscription growth), Content (reader experience), and Monetisation (commercial advertising) .

You will be leading the Monetisation pillar (the ‘tribe’) , which is made up of cross-functional squads of Product, Design, and Business Analysis, supported by a dedicated Delivery and Engineering team.

The Principal Product Manager for Monetisation will be responsible for driving growth and value across The Times’ commercial ecosystem, focusing on three key areas (‘squads’):

1. Diversification: with a mission to incubate and accelerate new commercial opportunities for Times Media.

2. Ad Experience: with a Mission to deliver best in class ad tech performance and innovative ad experiences for Times Media.

3. Travel: with a mission to craft path-to-purchase solutions for our new Times Holidays commercial venture.

This role sits at the intersection of product, design, engineering, and commercial , ensuring we build solutions that deliver measurable business impact while improving customer experiences across our websites and apps.

Key Responsibilities

• Set the vision and commercial product strategy for monetisation products across The Times, working closely with our Commercial Director, aligning the Product Managers for Monetisation, and with the wider Product team.

• Articulate the tribe vision and roadmap , prioritising where squads can deliver the most impact across Diversification, Experience, Travel, and other areas of Product that monetisation manifests itself in. To both business and technology stakeholders.

• Define and deliver commercial roadmaps with clear prioritisation, balancing short-term revenue opportunities with longer-term sustainability.

• Collaborate across domains :

  • With the Monetisation squads to ensure strategies extend into all areas

  • With the Travel Product Manager to align commercial priorities across Times Travel Retail.

  • With all other Product tribes and squads to ensure Monetisation is considered in all upcoming features and initiatives.

  • With Product Design and Business Analysts to validate and deliver user-centric solutions that balance revenue growth with audience needs.

  • With Ad-Tech and commercial engineering to understand the ad stack that our products are supported by, and how best to leverage them and identify areas of opportunity.

• Drive experimentation , championing an evidence-led approach to monetisation by validating or invalidating assumptions through A/B testing, prototyping, and customer insight.

• Influence and align stakeholders , working with senior leadership, editorial, commercial, and engineering teams to ensure monetisation initiatives are integrated seamlessly and strategically.

• Mentor and line-manage Product Managers , supporting them to optimise their product development process.

• Agree shared OKRs with business teams outside Product to ensure end-to-end success of initiatives.

• Report on data and progress proactively , keeping stakeholders informed on roadmap outcomes and impact.

• Encourage best practices across the product development lifecycle, identifying opportunities to improve how problems are framed, refined, and solved.

• Create alignment with other Principal Product Managers across The Times to make the best decisions for the product as a whole.

• Support the Head of Product in driving Product Organisation Maturity.

• Contribute to the wider News UK Product community , sharing learnings, best practice, and helping to develop the Product function at News.

What we are looking for from you

• Strong experience in a commercial advertising focussed Product role, with strong Ad Tech understanding.

• Ability to work with and influence others to sell your vision and the product journey.

• Proactiveness rather than reactiveness in identifying and tackling opportunities.

• An experimental approach , focused on validating or invalidating assumptions to drive incremental impact.

• Ability to define solutions with the support of teams, balancing roadmap priorities, delivery timeframes, and presenting well-defined business cases.

• Strong decision-making , with the ability to justify priorities in collaboration with the Product team and wider stakeholders.

• Experience working with Engineering to balance shared, common technology with the specific needs of the business.

• A startup mindset, with the ability to be ‘T-shaped’ and find pragmatic ways to get things done.

• An eye for spotting marketing opportunities and a keen interest in industry developments .

If you believe you have the skills and passion to succeed, even if you don’t meet every requirement on the list, we encourage you to apply. We value potential just as much as experience and are eager to hear from individuals who are enthusiastic about learning and growing with us.

At News UK, we know the value of working together, which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate, innovate, and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position, so we encourage you to speak with your recruiter to learn more about what’s required for your role.

We are News UK : One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy .

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Wide range of training available, plus full LinkedIn Learning access

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships , free ClassPass at Home, weekly virtual yoga classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• 25 days holiday , plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected] .