UK Head of Sales

Job Title: Head of Sales UK

Focus: New Business- Enterprise & Mid-Market

Package: £180,000 to £250,000 OTE depending on experience (£90,000 to £125,000 base) + Equity

Location: London

In office expectation: Hybrid, 2-4x days/week in-office

Meet Attest

Attest is a leading VC-backed consumer insights platform.

We’re Series B, with $90M raised in seed and venture capital, and over 300 customers including global brands like Netflix and Nestlé. We’re a diverse, international team representing more than 20 nationalities across London and New York, with an almost even gender split.

A new CEO and VP of Sales have recently joined from market leaders in our space, bringing a proven track record of scaling companies through to acquisition and IPO. We’re cash-flow positive, focused on maximising enterprise value, and laying the foundations for a strong exit.

As we scale our go-to-market organisation, we are looking for an exceptional first-line leader to lead a team of Account Executives (AEs) and Sales Development Representatives (SDRs), who report directly to you, all focused exclusively on new business acquisition.

This role does not carry an individual sales quota. Success is measured through team performance, while remaining highly involved in deals through actively participating in prospect meetings and hands-on support.

Your Leadership

You’ll be leading a team selling Attest’s AI-powered consumer insights platform into the global research market ($119B TAM).

This is a pivotal moment for the company as we evolve from a cloud-native platform into an AI-native one. Your team will be responsible for introducing Attest to new enterprise and mid-market customers, winning competitive, multi-stakeholder deals, and establishing Attest as a category leader with buyers who expect sophistication, insight and value-led selling.

Why This Role?

• A material market opportunity: The AI-enabled research category is wide open, and Attest is positioned to lead it.

• A chance to build and lead, not just manage: You’ll be responsible for translating strategy into day-to-day execution on the floor, turning plans into pipeline, and pipeline into revenue.

• Coach and develop sales leaders of the future: You’ll set clear expectations for performance, progression and capability across the team, and hire to strengthen the organisation over time.

• Backed by product and vision: You’ll lead AEs who have a differentiated AI roadmap to sell, and a product story that resonates with modern buyers.

• Serious upside: Competitive compensation, meaningful equity and clear progression as the sales organisation scales.

• Outstanding benefits: Including a generous share options scheme, giving you real ownership in Attest’s long-term success.

What You’ll Be Doing…

Lead & Execute New Business Growth

• Reporting directly into the VP Global Sales, you will lead, coach, and develop a team of Enterprise and Mid-Market AEs and SDRs focused exclusively on new logo acquisition.

• Own your team's quarterly and annual new ARR/bookings quota, including pipeline health, deal execution and accurate forecasting

• Set clear expectations around outbound activity, pipeline coverage and deal quality, and hold the team accountable to them

Drive a High-Performance Sales Operating Rhythm

• Reinforce and drive a disciplined, AE-led prospecting motion, in addition to SDR-led prospecting, characterised by an operating rhythm geared around pipeline generation, territory planning and account prioritisation

• Partner hands-on with AEs and SDRs on prospecting strategy, discovery preparation and deal reviews

• Inspect pipeline and deals rigorously (qualification quality, stage conversion, win rate, and forecast accuracy) using data and structured coaching to drive consistent value articulation and performance

• Run high-impact weekly, monthly, and quarterly cadences that balance urgency, clarity, and development

Develop Talent & Shape the Team

• Maintain a high bar for talent by effectively hiring, onboarding and backfilling new business AEs when required

• Inspire, coach, and retain high-performing AEs through rigorous deal coaching, skill development, and consistent performance management

• Build and develop SDRs into high-performing pipeline generators and future AEs through structured coaching and clear progression paths

• Lead from the front, including in the field, by coaching on live deals, co-selling with new joiners and acting as a role model for modern enterprise selling

• Develop future sales leaders by setting high standards, providing consistent feedback, and creating clear growth paths

Operate as a Leader in the Commercial Ecosystem

• Partner closely with Marketing, Revenue Operations and Customer Research to improve win rates and efficiency

• Collaborate with the VP Global Sales to shape regional strategy, territory design and future-state operating models

• Feed frontline insight back into Product and Marketing to influence roadmap, messaging and positioning

What You Bring

Minimum Requirements

• 3+ years of experience as a first-line manager leading a high-performing SaaS new business sales team

• 5+ years as a top-performing individual contributor selling complex enterprise SaaS solutions

• Consistent track record of exceeding new business quotas both as a leader and previously as an individual contributor

• Deep experience running and coaching complex, multi-threaded sales cycles involving senior stakeholders (including C-suite)

• Strong point of view on outbound pipeline generation and how to build repeatable, AE-owned prospecting motions

• Fluency in modern sales methodologies and qualification frameworks (e.g. Challenger/Command of the Message, MEDDIC)

• High standards around forecast accuracy, deal inspection and sales hygiene

• Metrics-driven on inputs and outcomes (pipeline coverage, win-rate, stage conversion, forecast accuracy)

• Ability to balance urgency with development, driving performance today while building capability for tomorrow

• Comfortable leading in a challenger environment, not relying on brand-led inbound demand

Nice to haves

• Experience selling into research, insights, analytics or adjacent data-driven buyer personas

• Experience scaling teams through periods of rapid growth and change

We want to give everyone the opportunity to showcase their best selves during the interview process and beyond. Please let us know if there are any adjustments we can make to ensure a more inclusive experience — we’re learning, and we’re happy to adapt.