Developer Engagement Lead

balena
London

Role overview

We are seeking an experienced Developer Engagement Lead with an entrepreneurial mindset to own and grow our developer-focused community. We're looking for a builder who understands what developers care about and how to connect with them authentically. You will be responsible for raising awareness and increasing adoption of balenaCloud by building a thriving community and amplifying our users' voices.

You'll need a solid understanding of how to leverage various channels, including our website, social media, forums, and third-party developer sites, to drive engagement and grow our top-of-funnel. You will work closely with our Partner Community Lead, and the rest of our growth team, to ensure our user and partner ecosystems thrive in synergy.

Responsibilities

Developer Advocacy
  • User Persona Understanding: Analyze our ideal user profile to get a clear picture of how we can best enable them, through interviews and other research.
  • Community Amplification: Run experiments to get our users to talk about Balena on our own platforms (website, forums, blog) and on external ones (Reddit, GitHub, social media, etc.). Maybe even launch a new community forum.
  • Insights & Feedback: Run experiments to get users to share insights with the Balena team (e.g., through regular interviews, all-hands meetings, and company summits), and communicate these market insights internally.
Content Strategy
  • Social Media Management: Manage our social media presence, ensuring our voice is authentic and engaging for our target audience.
  • Website Optimization: Ensure that our website speaks directly to our target audience and attracts the right people.
  • Content & Video Creation: This is a key part of the role. You should be comfortable filming yourself and interviewing users to create video content that showcases Balena-related topics and community stories.

Required Qualifications

  • Entrepreneurial Mindset: You are a strategic thinker who can take the topic of building a vibrant community, transform that into a clear plan, and do whatever is needed to make it happen. This includes rolling up your sleeves and doing the work, as well as enabling and orchestrating efforts with other team members.
  • Developer Advocate: You possess a deep understanding of what motivates developers and how to speak their language.
  • Seasoned Professional: You have 5+ years of proven experience in developer relations, community building, or developer-focused marketing.
  • A Team Player: You know how to work with and enable others to achieve a shared goal.
  • A Compelling Communicator: You are not shy about being on camera to create engaging video content that builds connections with our users.
  • A portfolio or links to past video work is required for consideration.

Preferred

  • EU-friendly timezone. Located within a +/- 3-hour timezone difference from Central European Time

Benefits

  • Competitive salary

  • Autonomous vacation allowance

  • 12 weeks maternity and paternity leave for new parents

  • Equipment of your choice and hardware for side projects

  • Books of your choice to help you in your work

  • Annual company gathering in an international location, Balena Summit 2024

  • Working with a talented and globally distributed team

  • Flexible schedules by default

Who we are

Balena is a highly distributed team that has embraced a remote-first approach since 2013. We are a group of individuals from across the globe working together to achieve our mission : “Enable people to leverage technology to address the real world challenges of our time.”.

Balena wants to do good in the world and here is our why . Our focus is on enabling team members to be the best they can be rather than controlling what everyone does from the top down, and this creates challenges that require just as much creative thinking as our product.

How we work

  • We have been remote-first since 2013 and have just team members in different corners of this world - they need to be supplied, happy, aligned, fulfilled and paid, and they need to be able to work and communicate asynchronously

  • We like to think from first principles and are usually resistant to using ready-made solutions unless we deeply understand the rationale,

  • We organize ourselves based on the best use of our collective abilities to solve our highest priority problems at any given time, rather than by a strict hierarchy, read more about our Intentional Work Framework

  • We practice radical candor and transparency with open, honest, and clear communication

  • We’re not afraid to fail as long as we learn from our mistakes

  • We’re always looking for common patterns that allow us to reduce complexity

  • We embrace short-term pain for long-term gain, building products that will stand the test of time

  • We operate legal entities in three countries, but want balena to operate as a global whole where geography doesn’t matter

Does any of this sound interesting to you? Work with us and we will offer you the opportunity to add value by finding and solving problems while constantly learning your craft. We will enable and support your growth, but you should also be open and flexible to figure things out on your own.

Posted 2025-10-10

Recommended Jobs

Head of Applications (CFA)

watchTowr
London

Hello, let us introduce ourselves! We are watchTowr, a VC-backed cybersecurity startup helping organizations continuously discover vulnerabilities in their Internet-facing attack surface. Cybersecu…

View Details
Posted 2025-10-01

Audience Marketing Manager

Sage
London

Audience Marketing Manager - Permanent - £40,370 - £43,720 Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empower…

View Details
Posted 2025-10-07

Senior Product Engineer (Remote in Europe)

Opply
London

Senior Product Engineer (Remote in Europe) About Opply Opply's AI agents run operations for consumer goods brands - from sourcing to logistics to finance - freeing their teams to focus entirel…

View Details
Posted 2025-10-16

Hospitality Waiting Staff - Full Time - London

Compass Group
London

Salary: £13.85 per hour Shift hours: Full Time We're currently recruiting a dedicated Hospitality Waiting Staff to help ensure the smooth running of the operations in CH&CO on a full time basis, c…

View Details
Posted 2025-10-27

Consulting Director - Environmental, Health & Safety

J.S. Held LLC
London

Company Description Are you looking to join an organization that is growing and dynamic? What about a high-energy, collaborative environment that rewards hard work? J.S. Held is a global consult…

View Details
Posted 2025-10-15

7.5t Delivery Driver for Plumbing Supplies

7.5t Delivery Driver for Plumbing Supplies
Dagenham, Greater London

7.5t Delivery Driver for Plumbing Supplies About the Role: The The Best Connection are currently looking for a C1 7.5t Delivery driver for immediate starts in the Dagenham area. In this role, yo…

View Details
Posted 2025-09-21

Nursery Practitioner Part Time

Acer Recruitment
Tower Hamlets, Greater London

Acer Recruitment are working alongside an Nursery in the borough of Tower Hamlets, who are seeking a passionate and qualified Level 3 Nursery Practitioner to work on a part time, permanent basis. H…

View Details
Posted 2025-09-09

Senior Account Manager

Pulsar Group
London

Company Overview Pulsar Group Plc is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. …

View Details
Posted 2025-09-30

Intern - Competition

Oxera
London

Intern—Competition Locations: Brussels, London, Milan, Oxford or Paris Duration: 3–6+ months, Summer or Autumn Please note: you may only apply for one position with us, so take the time to c…

View Details
Posted 2025-09-30

Senior Commercial Underwriter

Benefact Group
London

Working hours: 35 hours per week, Monday to Friday Duration:  Permanent Location:  London Job ref: 204125 About the role Ecclesiastical Insurance , who are proudly part of  Ben…

View Details
Posted 2025-09-30