General Manager

BrewDog PLC
London

About Us

OUR MISSION IS TO MAKE OTHERS AS PASSIONATE ABOUT GREAT BEER AS WE ARE

PROFIT SHARE | TAXI HOME CONTRIBUTION | STAFF DISCOUNT | CUSTOMER SERVICE INCENTIVE SCHEME | 4-WEEK SABBATICAL EVERY 5 YEARS | CONTRACTED HOURS

We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.

PROFIT SHARE| Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.

SAFE RIDE HOME| We want to make sure you get home safe after a hard shift. That’s why we contribute £5 to your pay-check to help you get home safely after midnight. This is open to all our bar crew.

BEER TRAINING| We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. You also get to try loads of beer… tough job right.

STAFF DISCOUNT| 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items. Crew also get discount on takeaway beer – perfect for taking the bar home.

CREW FOOD| Enjoy a full menu for just £4 when you're on shift – proper fuel for a proper shift.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend it doing whatever you want.

AND A LOT MORE| Okay, deep breath… enhanced sick pay, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and beer samples on some shifts.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment

About The Role

BREWDOG ARE ON THE HUNT FOR A GENERAL MANAGER!

We at BrewDog have one mission. We want to make other people as passionate about great craft beer as we are. Our bars are at the forefront of that mission, delivering amazing beer & customer service at all times. And now, we’re looking for a General Manager to join our team.

In this role you’ll be leading from the front – you’ll be the benchmark for customer service, leading by example & training others to give the best customer experience of all time. BrewDog’s goal is to be the best employer ever, so part of your role will be ensuring all of your team are happy, developing themselves, reaching goals & having fun. This senior position will also encompass managing the profitability of the overall business.

You’ll be leading an experienced management team alongside a crew of passionate & confident individuals, made up of team in the kitchen, on the floor & behind the bar. Some with vast amounts of beer knowledge, some with years of customer service experience, some fresh into the industry. Your job is to be the glue that holds the team together & pushes them to be better every single day, and develop to the next stages of their career with us.

About You

THE BREWDOG CHARTER

IT'S ALL ABOUT BEER. NO COMPROMISE We make every BrewDog experience the best it can be.

CREATIVITY IS OUR UNFAIR ADVANTAGE New beers. New ideas. New standards.

WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK You get more done when you do it together.

WE LISTEN. WE LEARN No egos, just honesty and transparency.

WITHOUT US WE ARE NOTHING We play to win, and we have fun while we're doing it.

Posted 2025-09-15

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