Search & AI Content Executive

We're Updraft – the app for smarter credit. Our mission: Credit that lifts you. We help people pay off costly borrowing, spend wisely, and build confidence with money.

Over a million people have joined us. We've helped pay off more than £750 million in credit card and overdraft debt. Our members rate us Excellent on Trustpilot.

Updraft is for credit-worthy people clearing expensive borrowing or funding a life upgrade. Our members are in their late twenties to early forties, employed, building something. We're not a crisis brand. Writing for audience means respect, not rescue.

How people find financial products is changing. Search engines still matter, but many now ask ChatGPT, Gemini and Claude for recommendations. This role sits in the middle of that shift.

You'll make sure Updraft shows up well wherever people search. That's traditional SEO (blog content, on-page work, technical foundations) alongside GEO: generative engine optimisation. Building content that earns Updraft a place in AI answers.

A recent graduate or equivalent with the right curiosity will do brilliantly here. The field is months old. Nobody has ten years of GEO experience. What matters is that you're inquisitive, can write clearly & succinctly, and you want to learn.

You will become the person who understands how LLMs surface information, how AI search tools like ChatGPT, Claude, Gemini, and Google AI Overviews decide what to recommend - and who builds a content engine designed to win in that world.

What you'll do:

• Plan and execute a content calendar around questions people ask when consolidating debt or taking a loan - structured for both human readers and AI citation
• Create a structured content library on debt consolidation and personal loans.
• Monitor what shows up and where for Updraft across AI search tools. Spot gaps, fix them.
• Maintain a pulse on the competitive landscape and ensure Updraft's mentions continue to grow alongside assessing content positioning reflects market realities
• Work with credit, product and customer teams to bring real expertise into content. What makes our writing credible is that it reflects what we actually know
• Support product launches and our social content creation team with insights on topics and trends that compliment both GEO and social search

You'll learn FCA-compliant writing, GEO from the ground up, and how a high-performing marketing team runs inside a fast-growing fintech.

Requirements

What you'll bring:

• Real interest in how AI search and LLMs work. You've asked ChatGPT about a product and noticed what it recommends and what it leaves out.
• Strong writing. You explain clearly in 100 words what others take 300 to say.
• Comfort using ChatGPT, Gemini or Claude as part of how you work.
• An organised mind. You'll run a content calendar without being chased.
• Willingness to listen. The best content comes from understanding the product and the people who use it.
• Interest in fintech or helping people with money. Direct experience not needed.

Nice to have:

• A degree in marketing, English, journalism or similar. Any background works if the thinking is there.
• Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog) or analytics (GA4, Search Console).
• A blog, portfolio or writing samples.
• Familiarity with AI Overviews, featured snippets and how LLMs pick sources.

You'll thrive here if you like figuring out how things work, care about writing that helps people, and want to build expertise in a discipline that barely existed a year ago.

Benefits

• Annual salary £28,000 – £30,000
• Private medical and dental insurance
• Life insurance
• Company pension
• 25 days annual leave + UK bank holidays
• Hybrid working – London
• Financial wellbeing support via Mintago