Sales Development Team Lead

La Fosse
London
Description

We are looking for a Sales Development Team Lead to join La Fosse and support ourInovusteam. This role sits at the very start of the commercial journey and plays a critical part in how we grow the business through both direct contribution and ownership of how sales development is executed.

This is a hands-on leadership role. You will personally drive high-quality outbound activity while also designing embedding and improving the frameworks solutions and processes that underpin an effective SDR function.

You will work closely with consultants and leaders acrossInovusto ensure outreach is commercially focused well targeted and aligned to wider business priorities.

Requirements

What you will be doing

Leadership solutions and frameworks

  • Leading coaching and supporting SDRs or junior commercial colleagues
  • Setting clear expectations around quality activity and outcomes
  • Designing and embedding repeatable SDR frameworks including targeting models messaging structures qualification standards and handover processes
  • Creating practical solutions to improve conversion efficiency and pipeline quality
  • Acting as the point of accountability for SDR standards and continuous improvement
  • Partnering with leadership to evolve the SDR function as the business scales

Targeting and planning

  • Owning and embedding a clearly defined Ideal Client Profile (ICP)
  • Building structured approaches to accountselection stakeholder mapping and prioritisation
  • Translating commercial strategy into executable SDR plans and campaigns

Lead generation and outreach

  • Personallydriving outbound activity across LinkedIn email and phone
  • Developing and refining outreach messaging using structured frameworks (e.g. PACT)
  • Ensuring outreach is relevant personalised and commercially grounded

Calling and engagement structure

  • Designing calling structures cadences and call windows
  • Reviewing engagement data and using insights to refine approach
  • Coaching others on effective conversations and objection handling

Qualification and handover

  • Designing and enforcing clear qualification frameworks
  • Ensuring opportunities are handed over with strong context and insight
  • Creating consistency between SDR output and consultant expectations

Performance and optimisation

  • Tracking activity and outcomes accurately in Bullhorn
  • Defining success metrics beyond volume (conversion quality pipeline impact)
  • Testing iterating and scaling what works across the team

What good looks like

  • Clear ownership of SDR standards frameworks and outcomes
  • Consistent delivery of high-quality well-qualified opportunities
  • Strong conversion into meaningful pipeline
  • Visible improvement in team performance and confidence
  • SDR activity that is structured repeatable and scalable

What we are looking for

  • Experience leading or mentoring a sales development or outbound commercial team
  • Experience creating implementing and improving sales or SDR frameworks and solutions
  • Background in SDR business development or outbound sales roles
  • Confidence engaging senior stakeholders and handling objections
  • Strong written and verbal communication skills
  • Comfortable balancing personal output with team leadership and solution design
  • Commercially curious structured and resilientmindset

Nice to have

  • Experience inconsultancy or B2B sales environments
  • Experience using LinkedIn Sales Navigator and/or Bullhorn
  • Exposure to building new functions or improving underperforming teams
  • Interest in progressing into broader commercial or sales leadership roles

Benefits

Benefits:

Industry-Leading Commission Structure: Earn from day one with our competitive commission scheme.

Annual Leave: Enjoy up to 30 days of annual leave plus bank holidays your birthday off and a Christmas closure period.

Hybrid Working Model: We work 3/4 days a week from our London office with 2 weeks per year to work from anywhere whether thats by the beach in the countryside or closer to family.

Annual Company Ski Trip: Hit the slopes with the team our all-company ski trip is open to everyone.

Wellness Perks: We subsidise your gym membership to help you stay active and energised and offer weekly in-office massages for a midweek recharge.

Mental Health Support: Access to professional support and resources to help you prioritise your wellbeing.

Enhanced Maternity Pay: We provide enhanced maternity packages to support you through lifes important milestones.

Incentives & Socials: Regular team socials performance incentives and rewards to celebrate your success.

Private Health & Dental Discounts: Take advantage of discounted private healthcare and dental plans because your health matters.

The Interview Process:

We want to make sure this role is the perfect fit for both you and us. Heres what to expect:

  • Call with our TA team: To learn more about you and to tell you more about us!
  • 1st Stage Teams Interview: A commercial-focused conversation with the hiring manager or team lead.
  • Psychometric Assessment : A short online assessment to help us understand your working style preferences and strengths.
  • Final Stage Interview - in person: An opportunity to meet the team learn more about La Fosse and dig into what your first 6 months could look like.

At La Fosse we believe diverse teams create better outcomes. We welcome applications from all backgrounds and are dedicated to creating a workplace where everyone can thrive. If this role excites you but you dont tick every box we still encourage you to apply!

Ready to be part of something bigger Apply now and lets grow together.

Posted 2026-01-21

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