Paid Social & Data Manager

The Role

This is a pivotal role for a Paid Social professional with around 2 years of agency experience who is ready to step up. Reporting to the Paid Director, you will sit at the intersection of strategy and performance.

You will be in the engine room of our paid social offering. While the team shapes the creative direction, you ensure the data proves it works. Living in the numbers, you translate social metrics into clear business intelligence that drives smarter decisions.

You will own reporting and paid social delivery end to end, acting as the guardian of our data. From spreadsheets to storytelling, you will turn performance insight into action. This is a role for an analytical thinker who loves social media and wants to learn from leadership that thrives where creativity meets performance.

What You'll Be Doing

Data Ownership, Analytics & Reporting (Heavy Focus)

• Lead the Reporting Function: You won't just compile data; you will own the narrative. You will produce monthly and weekly reports that tell clients why performance happened, not just what happened.

• Advanced Analytics & Insights: Go beyond standard platform metrics. You will analyse creative performance, funnel signals, and available retention or LTV data to identify trends and proactively recommend optimisations and budget shifts.

• Data Visualisation: Take charge of our dashboards (e.g., Looker Studio/Excel), ensuring they are automated, accurate, and easy for non-technical stakeholders to understand.

• Measurement Rigour: Ensure flawless execution of tracking setups, managing Pixel implementations, CAPI, and UTM conventions to ensure our data is bulletproof.
  

Campaign Management & Optimisation

• End-to-End Campaign Delivery: You will have autonomy over the setup, launch, and daily optimisation of campaigns across Meta, TikTok, and emerging channels.

• Budget Guardianship: You will manage significant media budgets with precision, ensuring pacing is exact and forecasting is realistic.

• Test & Learn Execution: You will execute the test-and-learn roadmaps designed by the Director, setting up A/B tests and ensuring statistical significance in the results.

Strategy Support & Process

• Inform Strategy: Use your data findings to feed into the Strategy and Creative teams, helping to shape the narratives we pitch to clients.

• Process Innovation: Help evolve our ways of working by identifying tools or automations that make our reporting and setup phases more efficient.

What We're Looking For:

Experience

• 2+ Years Agency Experience: You have solid, hands-on experience managing paid social campaigns across Meta and TikTok.

• Proven Data Skills: You aren't just "good at Excel"; you are confident with pivot tables, lookups, and perhaps basic SQL or data visualisation tools. You enjoy the analytical side of the job.

• Track Record: You can point to campaigns where your optimisations directly improved the CPA or ROAS.

Skills & Mindset

• Commercial Awareness: You understand how paid media fits into a client's wider business objectives, not just their follower count.

• Detail-Obsessed: You take pride in quality control.

• Maverick Thinking: You are curious and creative. You are willing to challenge the status quo if the data suggests a new direction.

What You'll Get

• Career Progression: The chance to grow your career in a supportive, ambitious environment, moving from execution to strategy leadership.

• Influence: A real say in how we structure our data and reporting capabilities as the agency scales.

• The Basics: 25 days holiday + your birthday off.

• Flexibility: Hybrid working with 2 days a week in our Shoreditch office