Head of Commercial Growth - B2C App
Key Responsibilities will include;Commercial Growth (Hands-On Execution)
- Own revenue targets and commercial KPIs across campaign launches, partnerships, and sales.
- Build campaign economics models, pricing packages, partner decks, and go-to-market materials.
- Optimize conversion funnels for campaigns: landing pages, CTAs, offer structures, retention flows.
- Lead the strategic roadmap: targeting new verticals, expansion & partnership models.
- Drive high-velocity experimentation: new campaign types, new prize formats, micro-influencer partnerships, and brand collabs.
- Build the early commercial and growth engine from scratch (GTM loops, referral structures, churn prevention).
- Develop and refine a GTM playbook with a focus on fast, repeatable campaign launches.
- Collaborate with product to prioritize features that improve campaign performance and partner experience.
- Work alongside marketing to develop acquisition and retargeting strategies for both shoppers and partners.
- Act as a core member of the UK team-help define culture, values, and operating rhythm.
- Mentor hires and help build out the future commercial, marketing, partnerships, and growth teams.
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