Performance Marketing & Demand Generation Manager

Performance Marketing & Demand Generation Manager

Location : London

Sector: Corporate Environment – FS | PS – B2B & B2B2C

Responsible to: Head of Digital Marketing

As part of the Marketing, Communications and Bid team at Isio, a progressive advisory firm, working with clients of all sizes to deliver expertise in pensions, benefits, wealth planning and investment management - this is a critical role supporting the fast-paced growth ambitions of the business.

This role will be responsible for creating and executing strategies that generate interest and demand for Isio’s products and services across the business.

Department

The role is part of a marketing communications and bid team working in close alignment with business divisional leaders to drive new business opportunities.

The team is a fully integrated and valued component of our Isio strategy playing a key role in developing and delivering the firm’s strategy with an integrated approach to sales and marketing.

Objective

Facilitate acquisition business growth using a mixture of digital marketing, content creation, and data analysis to attract and nurture new customers.

This role will involve working closely with core stakeholders in the business, other central support functions and alongside colleagues across the marketing, communications and bid team to lead and manage demand generation campaigns.

What does the role entail?

This role encompasses the development and execution of demand generation campaigns across the marketing mix to drive new lead opportunities. It will be responsible for generating high quality leads, nurturing prospects and optimising the sales funnel.

• Developing and implementing Demand and Lead generation campaigns via paid search, paid social and other acquisition channels to attract and engage potential clients

• Conduct keyword research, audience targeting and ongoing campaign optimisation to improve lead quality, reduce cost per lead and deliver agreed pipeline generation targets

• Collaborating with cross functional teams to create compelling content for multiple channels including email, social and digital advertising

• Working to understand buyer audiences, preferences and engagement strategies

• Managing creative campaign assets connecting with audiences

• Ensure brand consistency and compliance in regulated markets across all campaigns

• Analysing campaign performance metrics to optimise strategies and improve conversion rates

• Manage and maintain marketing automation tools to streamline lead generation processes

• Conducting market research to identify trends and insights that inform campaign strategies

• Deliver measurable growth in marketing sourced pipeline, MQLs, SQLs and revenue opportunities through acquisition marketing, while assisting with lead scoring and nurture workflows Managing and maintaining marketing automation tools to streamline lead generation processes and enhance customer engagement

What we’re looking for?

• Proven expertise in performance marketing & demand/ Lead generation campaign roles.

• Strong analytical skills and ability to interpret data and make data driven decisions.

• Experience with marketing automation platforms, CRM software, SEO, PPC and social media advertising.

• Experience managing significant B2B lead generation budgets across Google Ads, LinkedIn Ads and paid digital channels with clear evidence of pipeline and lead generation performance

• Demonstrated ability to be part of a wider marketing team in support of organizational growth strategies.

• Proven track record in financial services or professional services sectors, with preferable wealth and investment experience.

• Strong understanding of long sales cycles, multiple stakeholder decision making, ABM approaches and relationship led B2B, B2B2C and B2C models

Why Join Isio

Isio is a fast-growing professional services business, that offers career development through an evolving client base, diverse and meaningful work, nationwide opportunities, and a culture that rewards high performance and accountability.

We hold ourselves to the highest standards and our values guide how we advise our clients, how we operate as a business and how we work together as a team.  We call it the Isio Attitude. We encourage our people to be bold, to communicate with conviction, and to deliver advice that matters.

Here, growth brings opportunity - more responsibility, more clients, and work that stretches and develops you. We invest in training and development so you can expand your skills and explore different career paths across diverse markets to make your mark. Isio is a place to realise your potential and build a career with impact. You can find out more about Isio and the benefits we offer on our career's website Isio - Careers & Benefits .

About Isio

Isio is a progressive advisory firm, partnering with clients of all sizes to deliver expertise in pensions, employee benefits and wealth advisory services.

Working with pension trustees, employers, individuals, families and their offices, we are supported by talented colleagues across 10 UK offices. With a Big 4 heritage we combine a strong focus on quality with a fresh perspective challenging traditional thinking.

Our culture shapes our work; we foster a supportive environment where we develop our people to grow and fulfil their potential. We invest in our services, products and technology, and provide clear, expert solutions for our clients. This brings clarity, confidence, and better outcomes for everyone.

At Isio, we are committed to fostering an inclusive, equitable and diverse workplace, in which our colleagues feel they belong, regardless of background or difference. We uphold the values of respect, fairness, and inclusion in our actions and decisions. We believe that by adhering to these principles, we will create a stronger, more innovative, and supportive environment for all, as well as ensuring that the advice and support we provide to our clients is more creative, more insightful and leaves a lasting impact.

We can offer a hybrid, flexible approach to work, supporting a work-life balance that works for you. Isio Group is an equal opportunities employer, and we welcome applications from all suitably qualified candidates.

If you think you may require a reasonable adjustment to be made for any reason at any stage of your recruitment process, please ask us [email protected] .